WWE Superstar John Cena(R) Makes Wishes Come True Latest 7-Eleven(R) Franchise 'Coffee Cup With A Cause'

Cena Selects Make-A-Wish Foundation(R) As 'Coffee Cup With A Cause' Beneficiary

July 15, 2010 // Franchising.com // DALLAS – This Friday 7-Eleven, Inc. will launch its third "Coffee Cup With A Cause" campaign, this time offering a cup designed by WWE Superstar John Cena. Cena fans can make their way into any of the participating 7-Eleven stores across the U.S. to purchase the signature cup being sold July 16 through Aug. 30 or while supplies last. Proceeds from the sale of Cena's cup will benefit the Make-A-Wish Foundation, with a guaranteed $250,000 minimum donation by 7-Eleven.

Cena, a Make-A-Wish® Ambassador, will kick off the sale of his custom-designed cup by granting the wishes of two children in Kansas City. The lucky Make-A-Wish children, Omari Stennett and Caleb Colmenares will spend Sunday, July 18, with John Cena. The day will include picking up snacks at a local 7-Eleven, helping Cena get ready for WWE's "Money in the Bank" pay-per-view match at the Kansas City Sprint Center and receiving a backstage tour at the live event.

"I am thrilled to partner with 7-Eleven's 'Coffee Cup With A Cause' program which will help the Make-A-Wish Foundation continue making wishes come true for children with life-threatening medical conditions," Cena said.

"The Make-A-Wish Foundation enriches children's lives and gives these kids an experience they will never forget," says Rita Bargerhuff, 7-Eleven's vice president and chief marketing officer. "We hope our fans continue to make a difference in the lives of others by supporting John Cena and the Make-A-Wish Foundation's 'Cup With A Cause' to bring joy to these children and their families."

Cena has granted 178 wishes through the Make-A-Wish Foundation since 2004, making him one of the most requested celebrity wish granters. Cena's cup features the Superstar wearing his signature dog tags, "You Can't See Me™" baseball cap and making his trademark hand sign representing "Hustle, Loyalty, Respect™." Cena's cup follows the Richie-Madden Children's Foundation and Jennifer Hudson's Boys and Girls Clubs of America limited-edition cups. Throughout 2010, other entertainment and sports celebrities will design cups to be sold exclusively at participating 7-Eleven stores in the U.S.. Cups can be filled with any 7-Eleven hot beverage and customized with an assortment of creams, syrups and spices at no extra charge.

The John Cena themed Make-A-Wish Foundation custom cups are available while supplies last at 7-Eleven's franchised and company-operated stores nationwide. For more information about this program, please visit: www.cupwithacause.com, www.facebook.com/7Eleven and www.twitter.com/7Eleven.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses close to 8,200 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 38,000 stores in 16 countries. During 2009, 7-Eleven stores worldwide generated total sales of more than $58.9 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #3 spot on Entrepreneur magazine's Franchise 500 list for 2009, #3 in Forbes magazine's Top 20 Franchises to Start, #3 among Top 100 Global Franchises by Franchise Direct, #3 in Store Growth by Convenience Store News, #2 in Franchise Times Top 200 Franchise Companies and #29 among Top 100 Chains in Food Service. In addition, Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven recently was selected by three diversity publications as a company offering the best career and franchisee opportunities. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions and its Business Conversion Program. In addition, the company received the 2009 Shopper-Centric Marketing Innovation from Symphony IRI and the 2010 Retailer of the Year award from PL Buyer because of the company's private-label brand program.

About the Make-A-Wish Foundation

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 65 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 193,000 wishes in the United States since its inception. For more information about the Make-A-Wish Foundation, visit wish.org and discover how you can share the power of a wish®.

About WWE

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Singapore, Tokyo, Toronto and Mexico City. Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.


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