DENVER (BUSINESS WIRE) -- Chipotle Mexican Grill (NYSE: CMG), the national chain of burrito restaurants, announced today that it will double its donation to The Lunch Box if its new goal of 1 million junk e-mails is reached by August.
Chipotle's "No Junk" campaign, which encourages Americans to forward their junk e-mails to email@example.com, has been so successful that Chipotle has increased its possible donation from $50,000 to $100,000 if its new goal is reached by August. As previously announced, each forwarded piece of e-mail will help provide nutritious cafeteria meals for school children around the country through a partnership with the nonprofit organization, The Lunch Box. (http://www.thelunchbox.org)
The more junk e-mail received the more money Chipotle will donate. For every 100,000 junk e-mails Chipotle receives, the company will donate $10,000 to The Lunch Box, which will help to give approximately 32 million school children at 100,000 schools nationwide access to 100 school tested, junk-free recipes created by Chef Ann Cooper, the Renegade Lunch Lady. The "No Junk" campaign launched on June 25 and is slated to run through August, or until Chipotle reaches its new goal of 1,000,000 junk e-mails received, which releases its maximum contribution to The Lunch Box of $100,000.
"Clearly, Chipotle has many like-minded fans when it comes to making sure the nation's schools have access to better, more sustainably raised food," said Steve Ells, founder, chairman and co-CEO of Chipotle. "The immediate response which got us to 500,000 pieces of junk e-mail inspired us to increase our donation to The Lunch Box, an organization that shares many of our beliefs when it comes to sustainable food."
As in the first wave of this simple but effective campaign, no e-mail addresses will be automatically captured when junk e-mail is submitted through its no junk campaign, and the content of e-mails will not be read. People who participate in the program will have the opportunity to opt in to Chipotle's e-mail list, learn more about Chipotle and its commitment to serving "Food with Integrity" on the company's website, or link to TheLunchBox.org to learn more about that organization and its programs.
Chipotle is committed to using premium quality ingredients from more sustainable sources in its nearly 1,000 restaurants nationwide. That includes more naturally raised meat (from animals that are raised in a humane way, never given antibiotics or added hormones, and fed a pure vegetarian diet) than any other national restaurant company, increasing amounts of local and organically grown produce, and dairy products made with milk from cows that are not treated with the synthetic hormone rBGH (recombinant bovine growth hormone). Chipotle calls this commitment "Food with Integrity" and it is one of the ways the company is changing the way people think about and eat fast food.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food with Integrity, Chipotle is seeking better food not only from using fresh ingredients, but ingredients that are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. Chipotle opened its first restaurant in 1993 and currently operates 1,000 restaurants.
Founded by Chef Ann Cooper, the Food, Family, Farming Foundation (F3) is a 501(c)3 nonprofit organization created to change the food system in the U.S. to an ecologically sound, sustainable model. By empowering schools, families, farms and producers to operate sustainably, F3 enables schools to serve nutritious whole food to all students. F3 educates through training programs, direct services, a Web portal and collateral resources. The foundation's founders are the Chez Panisse Foundation, the W.K. Kellogg Foundation, the Orfalea Foundations, the Colorado Health Foundation, the Compton Foundation and Whole Foods Market Inc.
SOURCE: Chipotle Mexican Grill