July 19, 2010 // Franchising.com // HENDERSON, Nev. - Healthy Fast Food, Inc. (OTCBB: HFFI), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafés, today announced the signing of a franchise area development agreement with Regents Management, LLC, providing for the expansion of the U-SWIRL self-serve frozen yogurt concept into Boise, Idaho.
Referred to as the Treasure Valley of the U.S. intermountain region, Boise is ranked as the third largest city in the Northwest and is the capital of Idaho. The Boise metropolitan area is home to nearly 600,000 people, including nearly 20,000 students attending Boise State University. Led by its general manager Ben Poulsen, Regents Management intends to establish Boise's first U-SWIRL café on the western side of the metro region near the fast growing suburban communities of Eagle and Meridian. Based on the leasing and construction plan, Poulsen hopes to host U-SWIRL-Boise's first grand opening on or about October 1, 2010.
The Regents Management team is experienced in operating several other businesses in areas ranging from construction to medical practices. "We have long recognized that when building any business, the determining factor in achieving success is the delivery of a rich, meaningful and positive experience for the customer. It became evident to us when conducting our due diligence on the U-SWIRL opportunity that the customer is central to the U-SWIRL business model. The idea of providing not just a delicious treat, but one focused on the health of the consumer, really appeals to us," stated Poulsen.
Continuing, Poulsen noted, "Those living in Boise are honest, hard working people who greatly value family, quality products and services and healthy living - precisely the same values shared by the management team at U-SWIRL International and Healthy Fast Food. Consequently, we fully expect that U-SWIRL's introduction into the Boise market will be warmly welcomed by adults and kids, alike, and fast prove to be a very popular family destination for healthier frozen treats."
Regents Management joins other new franchise partners and area developers who have contracted with U-SWIRL International to establish up to 30 new U-SWIRL cafés in Reno, Nevada; Monmouth County, New Jersey and in both Phoenix and Tucson, Arizona. Since its founding in early 2009, U-SWIRL International and its parent Healthy Fast Food have helped to establish eight operational U-SWIRL cafés (six Company-owned and two franchise cafés), where customers now flock to choose as many yogurt flavors and toppings as they like, and then pay by ounce for their unique creations. Next in line to open is the second franchise location in Reno, which is currently under construction and slated to open in September of this year. Area developers in New Jersey and Arizona are actively negotiating retail space in their respective markets with plans to open at least four more cafés prior to year end.
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food, Inc., and is launching a national chain of self-serve frozen yogurt cafés called U-SWIRLFrozen Yogurt®. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional, no sugar-added options, and up to 70 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size. A healthier alternative to a coffee shop hang out, locations are furnished with couches and tables, and patio seating. In addition to its development of Company-owned cafés, U-SWIRL International has also launched its franchise program to roll out the concept nationwide in those states in which the Company is qualified to offer franchises.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In September 2008, the Company and its wholly-owned subsidiary, U-SWIRL International, Inc., acquired the worldwide rights to the U-SWIRL Frozen Yogurt system. Sole ownership of the system was transferred to U-SWIRL International, Inc., and it has been executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt cafés.
This press release contains forward-looking statements regarding the timing and financial impact of the Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2009. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason. Since our common stock is considered a "penny stock," we are ineligible to rely on the Safe Harbor for forward-looking statements provided in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.