PostNet Franchise at 17: New Brand Positioning Delivers Results
Leading National Franchise Launches 'Neighborhood Business Center' Initiative to Highlight Services for Small Businesses, Busy Consumers
DENVER, CO - (Marketwire) - PostNet, an international network of locally owned businesses, has experienced positive results from its focus on serving as the "Neighborhood Business Center" in the more than 300 communities its franchisees serve every day. Mid-year sales successes validate PostNet's continued commitment to helping their customers grow their businesses by serving as the local resource for all of their design, print, copy and shipping needs.
As PostNet celebrates its 17-year anniversary, PostNet has evolved from a pack-and-ship, postal franchise to a full-service business center, with digital quick-printing services, graphic design and copy services. Offering a wide range of products, with a focus on consultative, personal service, has been well-received by PostNet customers and provided a positive lift for the brand in sales.
"When we surveyed our customers, they told us they love that PostNet is a convenient, locally owned business, and that we can help, no matter what the project is. That's where the Neighborhood Business Center position came from," said Steven Greenbaum, co-founder and CEO of PostNet. "We really feel that we're offering something unique in the marketplace by being service-based, instead of product-based."
Recent marketing promotions, including We Love Our Customers in February and Small Business Month in May, have helped to spread brand awareness and drive sales for the company's more than 350 centers across the U.S. Both promotions were designed to thank loyal customers and showcase PostNet's business services to potential customers.
The results proved that PostNet's products and customer service resonate with consumers, even in a depressed economy. As a result of We Love Our Customers, PostNet saw the highest transaction counts on average since April 2009. System-wide sales for February were the best since Sept 2009, excluding December, which is a heavy shipping month for the company. Comparing January 2010 to February 2010, average transaction count per day was up 10.5%, and average store sales were up 5.4%.
PostNet centers received thousands of accolades from customers during the promotions, many focused on the dedication and personal service offered by their local owners.
"My PostNet is more than a partner, friend, employee, or spouse. They are like my right arm. Dependable and helpful every day, I look forward to my time with them," said Scott McDonald, a demographer from California.
"Since PostNet's inception, we are proud of the local relationships our franchisees and employees have made in their individual markets," added Greenbaum. "A 'Neighborhood Business Center' is more than offering the right products and services for our customers -- it's listening, connecting and meeting their needs."
Founded in 1993, Denver-based PostNet has more than 850 locations worldwide, including nearly 400 in the United States. Each locally owned and operated PostNet Neighborhood Business Center specializes in meeting the design, printing, copying and shipping needs of businesses and busy consumers, with a focus on exceptional, personal customer service. PostNet centers offer full-service digital printing; full- and self-service copying; document binding and finishing; and services like graphic design, computer rental stations, private mailbox rentals and more. They also offer expert packaging services and shipping with UPS, FedEx, DHL and the U.S. Postal Service.