ATLANTA // PRNewswire // -- Pretzelmaker®/Pretzel Time® announced today the return of the popular Wildberry Lemonade flavor as part of their "Wild & Twisted" summer combo celebration. The combo, available for a limited time, includes a Wildberry Lemonade beverage, a soft pretzel (with or without salt) and choice of several dipping sauces. The celebration is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
Wildberry Lemonade was rolled out in 2009 and is only available for a limited time throughout the summer. The flavor, offered alongside the company's original lemonade, is a refreshing seasonal blend of lemons, strawberries, raspberries, blackberries and cherries.
"We received an incredibly positive response to the Wildberry Lemonade flavor when it was first introduced," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "We listened to our customers and are pleased that we were not only able to bring the flavor back this summer, but also created the perfect summer snack by making it a part of a special combo."
Pretzelmaker / Pretzel Time are franchised concepts that specialize in offering hand-rolled soft pretzels, innovative soft pretzel products, dipping sauces and beverages. The brands were founded independently of each other in 1991, united in 1998 by Mrs. Fields Famous Brands and acquired by NexCen Brands in 2007. Beginning in April of 2009 NexCen instituted the consolidation of the two brands which will result in the new Pretzelmaker. Long recognized as innovators in their industry, the brands are credited with inventing the popular Pretzel Dog and portable Pretzel Bites. Collectively, Pretzelmaker / Pretzel Time is the second largest soft pretzel franchise in the U.S. with approximately 360 stores worldwide.
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.