Kidville Franchise Inks Deal to Open Two Locations in Miami, Florida

Kidville locations to open in Pinecrest and North Dade County.

July 23, 2010 // Franchising.com // New York, NY… Kidville - named 'best of' by New York Magazine and given a five star "extraordinary" customer rating in The Lila Guide: New Parent Survival Guide- has announced it has signed a development agreement to open two Kidville locations in Miami, Florida. Kidville, which is proud to have Miami's own Dr. Phillip Frost as a prominent investor, will open early next year in Pinecrest, followed by a second location in North Dade County.

Kidville offers a wide range of developmental classes including Little Maestros, Run Wiggle Paint & Giggle, My Big Messy Art Class, Big Muscles for Little Babies, Kidville Gymnasts, Kidville Sports and Kidville University (Kidville's Pre-School Alternative Program). This location will also feature an indoor playground, retail boutique, and 16 different birthday party themes including the Ultimate All-Star Gym Party and the Sizzling Spectacular Science Party. Silver Membership is free with enrollment in any Kidville class, while upgrades to Gold, Platinum and Diamond levels are also available.

Kidville CEO Andy Stenzler says, "South Florida franchisees Maya and Sergio Feldman boast an impressive combination of passion and expertise with Sergio's vast marketing and business development experience and Maya's extensive knowledge of early childhood development and practice as a Pediatric Speech-Language Pathologist, as well as her work with the NYC Department of Education."

Says Feldman, whose own little one Jordan will be among Kidville's first members, "We've been enamored with the Kidville concept and their team from the beginning and we are thrilled to bring the Kidville program to South Florida and make a positive impact in the future of the children within the community. We are eager to fill the enormous demand from the thousands of families in the area for high quality offerings and programming for their children."

About Kidville

Named 'Best of' by New York Magazine and given a five star "extraordinary" customer rating in The Lila Guide: New Parent Survival Guide, Kidville operates large, upscale facilities, catering to young children and their families. In addition to offering a wide range of developmental classes for newborns through six year olds, including Little Maestros, Run Wiggle Paint & Giggle, My Big Messy Art Class, Big Muscles for Little Babies, Kidville Gymnasts, Kidville Sports and Kidville University (Kidville's Pre-School Alternative Program), Kidville also features an indoor playground, a retail boutique, and birthday parties for children up to age nine. Silver Membership is free with enrollment in any Kidville class, while upgrades to Gold, Platinum and Diamond levels are also available.

The Kidville concept started when Shari Misher Stenzler, co-founder of London Misher Public Relations, found herself carrying her baby and stroller down a long flight of stairs for her child's first music class. "There must be a better way," she thought and began informally polling friends and fellow parents about their needs.

Fun and familiar geometric shapes are the design foundation for the Kidville interior space. Used with vibrant colors, the design elements encourage exploration and intuitively guide children throughout the space. This playful and cross-functional design provides the perfect setting for everything from intimate classes to "Big Blow Out" birthday parties.

Kidville Founders include Cosí co-founder Andy Stenzler, London Misher Public Relations President, Shari Misher Stenzler, tennis stars Andre Agassi and Steffi Graf, philanthropist Laurie Tisch, Emanuel and Liz Stern (HartzMountain Realty/Tribeca and SOHO Grand Hotels), Richard Chapman and Gordon Hamm (GMC Parking Chain) and Kidville President Rammy Harwood.

Additionally, Dr. Phillip Frost, Chairman of Teva Pharmaceutical Industries Ltd. (Nasdaq: TEVA), is a strategic equity partner in Kidville.

Kidville Inc, also owns JW Tumbles. The combined entity operates locations across the globe including New York, California, and Dubai.

This press release contains certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (PSLRA) regarding our expectations, beliefs or intentions regarding our business, financial condition, strategies or prospects. Forward-looking statements are based on management's estimates, assumptions and projections, and are subject to uncertainties, many of which are beyond our control. Actual results may differ materially from those anticipated in any forward-looking statement. Forward-looking statements speak only as to the date they are made, and we undertake no obligation to update any forward-looking statement. This press release is not a franchise offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.

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