Wendy's International Franchise Subscribes to DemandTec Analytical Services and Insights

Relationship to leverage DemandTec's merchandising, marketing, and shopper analytics platform

SAN MATEO, Calif. // PRNewswire-FirstCall // -- DemandTec, Inc. (Nasdaq: DMAN), a global leading provider of predictive merchandising, marketing, trade, and shopper analytics solutions for the retail value chain, today announced that Wendy's International, one of the world's most successful restaurant operating and franchising companies with more than 6,600 restaurants worldwide, has established a customer relationship with DemandTec to drive greater customer value and loyalty using DemandTec's analytical services and insights.

"Wendy's is a great example of a forward-looking quick-service restaurant company," said Dan Fishback, Chief Executive Officer for DemandTec. "We are confident that our solutions will give Wendy's the ability to drive even greater customer value."

All DemandTec solutions are powered by the industry's most advanced platform for making sound business decisions across assortment, pricing, promotion, and shopper marketing disciplines.

About Wendy's

Wendy's/Arby's Group, Inc. is the third largest quick-service restaurant company and, through its subsidiaries Wendy's International, Inc. and Arby's Restaurant Group, Inc., is the franchisor of the Wendy's® and Arby's® restaurant systems. There are approximately 6,600 Wendy's restaurants and approximately 3,700 Arby's restaurants in the United States and in 21 other countries.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 230 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, The Home Depot, Wal-Mart and WH Smith. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated on over 3.2 million trade deals. q

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

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