Wyndham Worldwide Franchise Partners With Samsung To Bring Hdtv Experience To Properties
Global High-Definition TV Partnership Offers Wyndham Worldwide Properties and RCI Affiliates an Enhanced Guest Experience with Company Energy Saving Benefits
July 27, 2010 // Franchising.com // Parsippany, N.J. — Wyndham Worldwide (NYSE:WYN), one of the world's largest hospitality companies, is pleased to announce its partnership with Samsung®, a market leader and award-winning innovator in consumer electronics, as the sole endorsed television brand for Wyndham Hotel Group, Wyndham Vacation Ownership and RCI affiliates worldwide. This partnership works in concert with Wyndham Worldwide's strategic sourcing group whose objective is to leverage global purchasing to achieve savings, support brand standards and further enhance the guest experience. The Company selected Samsung because of its highly competitive slate of products and its innovations in technology, design and energy efficiency.
"We are excited about this partnership as it affords our properties and RCI affiliates the opportunity to benefit from our global vendor relationships," said Wyndham Worldwide's Senior Vice President of strategic sourcing Paul Davis. "Working with Samsung allows us to provide products that elevate the guests' in-room experience and are in line with Wyndham Worldwide's commitment to the environment and reducing energy consumption."
Wyndham Worldwide properties and RCI affiliates have the ability to reduce energy consumption by utilizing Samsung's eco-friendly ENERGY STAR efficient HDTV products, which generate better power saving benefits. According to ENERGY STAR, qualified energy rated TVs use about 30 percent less energy than standard units.
"We are pleased to partner with Wyndham Worldwide to incorporate Samsung televisions throughout the properties, including the lobby, common and in-room areas," said Jonas Tanenbaum, vice president of LED/LCD marketing for Samsung Electronics America, Inc. "Wyndham Worldwide guests will be able to experience Samsung's array of High Definition TV technology and product design at a great price point for Wyndham Worldwide owners, operators and RCI affiliates."
Samsung products will be distributed through Hotel Solutions, the largest distributor of hospitality televisions in North America. The company is solely owned by privately held Groupe Dumoulin Electronique.
About Wyndham Worldwide Corporation
As one of the world's largest hospitality companies, Wyndham Worldwide offers individual consumers and business-to-business customers a broad suite of hospitality products and services across various accommodation alternatives and price ranges through its premier portfolio of world-renowned brands. Wyndham Hotel Group encompasses nearly 7,200 franchised hotels and approximately 606,000 hotel rooms worldwide. Wyndham Exchange and Rentals offers leisure travelers, including its 3.8 million members, access to over 65,000 vacation properties located in approximately 100 countries. Wyndham Vacation Ownership develops, markets and sells vacation ownership interests and provides consumer financing to owners through its network of over 155 vacation ownership resorts serving over 820,000 owners throughout North America, the Caribbean and the South Pacific. Wyndham Worldwide, headquartered in Parsippany, N.J., employs approximately 25,000 employees globally.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S.