ActionCOACH Thomson on Shortlist for Single-Unit Franchisee of the Year

LAS VEGAS // PRNewswire // -- Ashley Thomson has been named as a finalist for the Single-Unit Franchisee of the Year (Over 2 staff) by the Franchise Council of Australia.

Thomson is one of ActionCOACH's masters of entrepreneurship and innovation. He earned his degree in mechanical engineering, but found that it wasn't an area he wanted to spend a lot of time working in, so he pursued his dream of getting into business.

For 8 years, he worked as a consultant with News Corporation, working with the management teams in the organization's various business units to improve their business performance. From this experience, Ashley was able to identify the ways in which great managers lead their teams. Not long after this, he completed a Masters in Entrepreneurship and Innovation, but Ashley never stops learning and keeps up to date with business trends.

Ashley joined ActionCOACH in 2002 and says he has "never looked back."

At first, Ashley's coaching focus was on fast growing and start-up businesses, combined with marketing and selling for volume.

But today his clients across Melbourne, Victoria include medical practices, technological support businesses, web designers, electrical contractors and builders.

This diverse range of clients share a common bond – they are "all looking to make changes," Ashley says.

And for him, this means he is able to help any business, anywhere. Ashley's emphasis is on the management of people and the creation of great managers, drawing on his past experience of good managers and less successful ones, and what that means for a company.

His central philosophy is, "Better people = more success".

For Ashley, it is all about teamwork and motivation and he likens himself to a personal trainer who demands an extra push-up or two – which can be a challenge.

But he firmly believes that businesses become more self-sustaining when there is "Confidence in employing people and running teams."

Ashley also says he works on the "one-percenters" – many small improvements adding up to a big result.

His strategy with clients is to identify a good, successful business model and direct all attention to it.

"Stick to it without getting distracted," he says.

This is not unlike focusing on the goal – on the sports field as well as the bottom line.

Ashley's explicit aim is to help clients become "prosperous and successful and stand out from their competitors."

And for him this is achieved by creating a high-performance team.

Ashley's other "team" consists of his wife Rachael and children Maddison (4 years) and Ned (2 years). He takes boxing classes, goes bushwalking, mountain biking, skiing and rock climbing. He has also reached the dizzying heights of being in the top 1% of coaches worldwide.

Ashley is "very excited" that his efforts over the last 8 years have been recognized by the Franchise Council of Australia.

ActionCOACH is the world's number one business coaching and executive coaching firm, with more than 1,000 offices in 32 countries.



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