The Gift That Keeps On Giving: Mucho Burrito Franchise Launches Reloadable Gift Card

The Gift That Keeps On Giving: Mucho Burrito Franchise Launches Reloadable Gift Card

Canadian Franchisor Eliminates Hassle and Improves Ordering Experience

MISSISSAUGA, ON, CANADA /24-7PressRelease/ -- As the popularity of gift cards continues to grow, and with gift card sales totaling more than $97 billion, Mucho Burrito is capitalizing on this expanding market.

The Canadian franchisor recently announced the launch of its reloadable gift cards. Available immediately, the gift cards are designed to ease the process for guests to make purchases online or in stores across North America.

âEURœNot only is our brand known for fresh and healthy options, but also for the convenience we provide to our guests,âEUR said John Delutis, Brand Vice President of Mucho Burrito. âEURœWith the launch of our reloadable gift card, weâEUR ve eliminated the use of pin numbers or signing receipts and made purchases one quick swipe away.âEUR

The gift cards can be purchased online and at all of Mucho BurritoâEUR s Canadian locations, and soon to be in the United States as Mucho Burrito heads south. Guests are encouraged to purchase online in order to register their cards and take advantage of specific card benefits, including protection against loss or theft and the ability to view up-to-date card balances online. Cards must initially be loaded with an amount between $10 and $250, and can be reloaded for the same amount range.

To manage the launch of the reloadable gift cards, Mucho Burrito has partnered with well respected and global card provider Givex. Founded in 1999, Givex provides gift, loyalty and other closed loop technologies. The launch is also supported by Mucho BurritoâEUR s current debit and credit card suppliers Moneris Solutions in Canada and J.P. Morgan Chase in the United States.

âEURœWeâEUR re excited to partner with Givex, as its global reputation and proven track record will help provide the best possible service to our loyal guests and give our brand a competitive edge,âEUR said Mark Cunningham Executive Vice President Business Development.

âEURœMucho Burrito understands its guests well,âEUR says Amanda French, Vice President Sales & Marketing for Givex. âEURœThe new reloadable card and gift card website complement Mucho Burrito strengths by providing their guests with more convenience and excellent service.âEUR

Described as âEURœMucho food with Mucho quality,âEUR Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a âEURœno rulesâEUR menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom âEURœJohnny MuchoâEUR sauces.

For Franchising information North America on Mucho Burrito, please contact Sean Black, Executive Vice President of Franchise Development, at seanb@extremebrandz.com. For International Franchising information please contact Mark Cunningham Executive Vice President Business Development at mcunningham@extremebrandz.com

About Mucho Burrito

Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as "Mucho food with Mucho quality." Their mission from the inception - to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 30 restaurants throughout Canada.

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