Jamba Juice Franchise Announces Development Agreement in New Jersey

Four store Development Agreement combined with refranchising of one store

EMERYVILLE, Calif. --(BUSINESS WIRE)-- Jamba, Inc., (NASDAQ:JMBA) today announced a development agreement for four stores in New Jersey with experienced multi-unit franchise operators, Alpa Manish Shah and Ragini Dharmesh Shah, principals of Brunswick Health Food, Inc.. As a part of this agreement, the franchisee purchased one Jamba Juice store located at the Shoppes at North Brunswick, New Jersey. This new development agreement will contribute to Jamba's growing presence on the East Coast.

"We see a tremendous opportunity for Jamba on the East Coast and growing our brand presence there is a key priority. This newest agreement speaks to the success of our brand in the market," said Thibault de Chatellus, senior vice president, Global Franchise and Development, Jamba Juice Company. "We continue to attract highly experienced, multi-unit franchise operators and are happy to welcome our newest franchisee, Brunswick Health Food, to the team."

Jamba is currently awarding franchise opportunities in select markets across the country. This recent franchise development activity reflects the accelerated growth of the Company and supplements the 311 currently operating franchise stores.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of April 20, 2010, Jamba Juice had 745 locations consisting of 458 company-owned and operated stores and 287 franchise stores.

Forward-looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

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