HENDERSON, Nev. // PRNewswire-FirstCall // -- Healthy Fast Food, Inc. (OTC Bulletin Board: HFFI), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, today announced that Arizona Swirl, LLC, the U-SWIRL area developer in Phoenix, Arizona, has signed leases for the first two of 18 planned U-SWIRL self-serve frozen yogurt cafes in the Phoenix metropolitan area. Arizona Swirl is an experienced multi-concept franchise operator based in Phoenix that was awarded area development rights by U-SWIRL International in November 2009.
Steve Cook, Managing Member of Arizona Swirl, stated, "We are delighted to be teaming with Healthy Fast Food to bring the U-SWIRL self-serve concept to the Phoenix market. Our decision to go with U-SWIRL was driven in large measure by three factors: first and foremost was the fact that U-SWIRL is led by a seasoned, highly accomplished team of franchise professionals who have experience in building world class franchise systems; second was the fact that U-SWIRL boasts a very attractive and proven profitable business model that is notably franchisee-centric; and finally, the U-SWIRL self-serve concept is based on delivering consumers a truly remarkable and fun frozen yogurt experience that allows for personal expression of individual fro-yo taste preferences and creativity."
Arizona Swirl will open its first two U-SWIRL self-serve frozen yogurt cafes in highly trafficked specialty retail centers in Mesa and Paradise Valley. In Mesa, the cafe will be located at 1230 East Baseline Road adjacent to the Mesa Spectrum Power Center, which houses Walmart, AMC Theatres and other popular retailers. The second U-SWIRL cafe will be located at 6204 North Scottsdale Road in the affluent town of Paradise Valley. Construction on the retail spaces is scheduled to commence immediately, allowing for the new cafes to host their respective grand openings in late Fall. Both locations will feature a rotational selection of 16 popular non-fat, no-sugar-added and tart frozen yogurt flavors and dozens of delicious toppings from which U-SWIRLers can choose to create their own personal dessert creations.
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food, Inc., and is launching a national chain of self-serve frozen yogurt cafes called U-SWIRL Frozen Yogurt®. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional, no sugar-added options, and up to 70 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size. A healthier alternative to a coffee shop hang out, locations are furnished with couches and tables, and patio seating. In addition to its development of Company–owned cafes, U-SWIRL International has also launched its franchise program to roll out the concept nationwide in those states in which the Company is qualified to offer franchises.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In September 2008, the Company and its wholly-owned subsidiary, U-SWIRL International, Inc., acquired the worldwide rights to the U-SWIRL Frozen Yogurt system. Sole ownership of the system was transferred to U-SWIRL International, Inc., and it has been executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt cafes. You can also follow us on Facebook (U-SWIRL Frozen Yogurt) and on Twitter (U_SWIRL).
This press release contains forward-looking statements regarding the timing and financial impact of Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2009. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason.
SOURCE Healthy Fast Food, Inc.