August 19, 2010 // Franchising.com // HENDERSON, Nev. − Healthy Fast Food, Inc. (OTCBB: HFFI), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafés, today announced that River Jordan, Inc. has signed a new franchise agreement with plans to open a U-SWIRL self-serve frozen yogurt café in Marietta, Georgia, one of metro Atlanta's largest suburbs.
Nicole Jenkins, CEO of River Jordan, stated, "It is a fun and exciting time to be a part of the U-SWIRL brand, which is fast expanding across the U.S. We are especially thrilled to be the first franchisee to bring the U-SWIRL self-serve frozen yogurt concept to the Peach State. With a goal of debuting in Marietta late this year or very early next, we are confident that area locals of all ages will flock to our café to enjoy the ultimate frozen yogurt experience over and over again."
River Jordan, Inc., which is actively scouting available retail space for its first café, is the latest franchisee to join U-SWIRL's fast growing network of franchise partners and area developers. Since opening the first corporate-owned café in Las Vegas in March 2009, U-SWIRL International has opened an additional five corporate-owned locations in the Vegas Valley and signed multi-store franchise deals with developers in Reno, Nevada; Monmouth County, New Jersey; Phoenix, Arizona; Tucson, Arizona and Boise, Idaho.
Rico Conte, Vice President of Franchise Development, noted, "U-SWIRL's executive management has learned from firsthand experience that it takes cooperation and teamwork to build a successful national brand and a profitable franchise system. What's more, we have a keen appreciation for what it takes to create and sustain winning franchise relationships. Our compelling franchise model is unique in that it gives entrepreneurial-minded business owners the opportunity to leverage our experience and professional expertise in real estate selection, marketing, store design and construction, staff hiring and training, and daily operations to fully optimize each U-SWIRL cafe's consumer appeal and strong profit-making potential."
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food, Inc., and is launching a national chain of self-serve frozen yogurt cafés called U-SWIRL Frozen Yogurt®. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional, no sugar-added options, and up to 70 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size. A healthier alternative to a coffee shop hang out, locations are furnished with couches and tables, and patio seating. In addition to its development of Company-owned cafés, U-SWIRL International has also launched its franchise program to roll out the concept nationwide in those states in which the Company is qualified to offer franchises.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In September 2008, the Company and its wholly-owned subsidiary, U-SWIRL International, Inc., acquired the worldwide rights to the U-SWIRL Frozen Yogurt system. Sole ownership of the system was transferred to U-SWIRL International, Inc., and it has been executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt cafés.
This press release contains forward-looking statements regarding the timing and financial impact of the Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2009. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason. Since our common stock is considered a "penny stock," we are ineligible to rely on the Safe Harbor for forward-looking statements provided in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.