Toys"R"Us Franchise Selects Retail Sense To Provide Marketing Communication Solution - Partnership Comes After Extensive Search For The Best Marketing Process Software

After a comprehensive search for an innovative, efficient marketing communication solution, Toys"R"Us selected Retail Sense to provide a creative process tool that will streamline their current marketing practices. Retail Sense offers more than 25 years of relevant industry experience and the ability to connect all of the Toys"R"Us information and processes with IntelliSense, a web-based, client-centric workflow solution for driving profitable sales and process efficiency by providing actionable performance reporting.

Tampa, Fla. (Vocus) After a comprehensive search for an innovative, efficient marketing communication solution, Toys"R"Us selected Retail Sense to provide a creative process tool that will streamline their current marketing practices. Retail Sense offers more than 25 years of relevant industry experience and the ability to connect all of the Toys"R"Us information and processes with IntelliSense, a web-based, client-centric workflow solution for driving profitable sales and process efficiency by providing actionable performance reporting.

Toys"R"Us will use IntelliSense to create a central portal, with multiple users, to identify, modify and execute marketing activities across multiple teams. This solution helps eliminate the silos that may exist among departments, improving communication and allowing for the seamless flow of marketing information across functions and departments, from planning to execution to measuring results.

Through an initial discovery process, Retail Sense specializes in understanding their clients existing and unique marketing and advertising processes. The goal is not to change what a client does, but provide them with a practical solution that improves the way they communicate, measures their efforts, thereby maximizing marketing dollars.

"We are proud to have the opportunity to partner with a major retailer like Toys"R"Us," said Tom O'Reilly, President and CEO, Retail Sense. "Retail Sense has a veteran Team with relevant retail and marketing experience, who understand our client's business. Because of this experience, we are able to offer a game-changing solution that allows our customers to optimize their business."

About Retail Sense, LLC

Retail Sense is a marketing communications company with deep roots in the retail and information industries, offering innovative software and point solutions to its customers in the grocery and retail consumer industries. The company's software, IntelliSense, is a user-centric, web-based, workflow solution for coordinating, producing and measuring the marketing efforts for Retail Sense clients. To further strengthen and leverage its position as a leading marketing communications provider, Retail Sense has formed a strategic partnership with a premier printing solutions company. Retail Sense is headquartered in Tampa, Florida with regional offices strategically located throughout the nation.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,550 stores, including 849 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it owns and operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with an unparalleled online selection of distinctive toy and baby products. In addition, the company operates ePregnancy.com, an online resource for parents. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

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