HENDERSON, Nev. // PRNewswire-FirstCall // -- Healthy Fast Food, Inc. (OTC Pink Sheets: HFFI), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, today announced that Regents Management, LLC will immediately commence construction on its first of several planned U-SWIRL self-serve frozen yogurt cafes in the Boise metropolitan market. Regents has signed a lease for a 2400 square foot retail space located at 3319 N. Eagle Road in Meridian – Idaho's fastest growing city.
Boasting the largest school district in the State, Meridian has seen its population nearly double in the past ten years. Now the third largest city in Idaho and part of the Boise metropolitan area, the city is centrally located between Boise to the east and Nampa to the west. The new U-SWIRL cafe will be located in a popular retail shopping district on the northwest corner of Eagle and Ustick Roads, not far from the Meridian Crossroads Mall and the area's numerous residential communities.
Ben Poulsen, General Manager of Regents, noted, "We believe we have found the ideal spot for our first U-SWIRL frozen yogurt cafe. The build-out of our space is expected to take approximately 90 days, which should allow us to be open for business during the upcoming holiday season. At that time, we look forward to marking our grand opening with several exciting promotional events that are sure to help quickly establish U-SWIRL as Meridian's preferred destination for frozen yogurt treats."
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food, Inc., and is launching a national chain of self-serve frozen yogurt cafes called U-SWIRL Frozen Yogurt®. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional, no sugar-added options, and up to 70 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size. A healthier alternative to a coffee shop hang out, locations are furnished with couches and tables, and patio seating. In addition to its development of Company–owned cafes, U-SWIRL International has also launched its franchise program to roll out the concept nationwide in those states in which the Company is qualified to offer franchises.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In September 2008, the Company and its wholly-owned subsidiary, U-SWIRL International, Inc., acquired the worldwide rights to the U-SWIRL Frozen Yogurt system. Sole ownership of the system was transferred to U-SWIRL International, Inc., and it has been executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt cafes.
This press release contains forward-looking statements regarding the timing and financial impact of the Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2009. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason. Since our common stock is considered a "penny stock," we are ineligible to rely on the Safe Harbor for forward-looking statements provided in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
SOURCE Healthy Fast Food, Inc.