Koko Fitclub Franchise Stakes A Claim In Nebraska

Omaha Club's September Opening is First in Multi-Unit Agreement

August 25, 2010 // Franchising.com // BOSTON, MA: Koko FitClub, LLC, the technology company reinventing the fitness franchise business and hailed by Entrepreneur Magazine as "What the fitness industry needs," announced today the September opening of the first Koko FitClub in Nebraska. Keely and Tim Frame, owners of For His Glory, LLC, have located the first club in their multi-unit agreement in the city of Omaha, at 16919 Audrey Street, Suite 13.

In Koko FitClub, the Frames have found a business they are both excited about. Keely, who will be running the club on a day to day basis, is a Certified Strength and Conditioning Specialist with a degree in exercise science. As an experienced fitness professional who has worked with people of all ages, Keely sees huge potential in reaching the 80% of people who have written-off traditional gyms as ineffective and for whom personal trainers are financially out of reach. And though he's a finance not fitness professional, Tim has always made fitness a priority. And looking at Koko FitClub from a business perspective, Tim was drawn to the model he describes as "streamlined" and "perfect for the lifestyle we want for our family."

Koko FitClub President and Co-Founder, Mary Obana, describes the Frame's search for a business as a page out of her own handbook for finding the right fit. "Every day I speak with people who would like to be Koko FitClub owners. I wish they all had such a clear sense of what they wanted and needed in a business. Tim and Keely looked for four years to find Koko FitClub. A concept that aligns with their family's needs, their financial situation, their desire to better their community and last but not least, something they can both be excited and passionate about at the end of the day. They asked themselves all the right questions, set their standards high and never settled for less."

Koko FitClub is for the millions of people who want all the benefits of exercise but don't have the time or energy to figure out a plan that works. The company's genesis in 2003, according to Obana, was the realization that, "Traditional gyms don't work for the vast majority of the population. They don't have the time, and they don't know what to do." Seven years and 10 million dollars worth of research and development later, there is a solution. The Koko Smartraining SystemTM. Says, Obana, "It's revolutionary fitness technology that actually gets people fit. Think of it as a computerized personal trainer, but better. Koko is ready to coach you through a custom designed fitness program, geared to your needs and different each time, all on your schedule. The workouts take less time and the results are better."

The Koko Smartraining System technology precisely analyzes each Koko FitClub member's unique fitness level, then designs a customized training plan based on individual goals and ability. The Koko Smartraining System uses that information to guide users through personalized, highly-effective workouts on proprietary strength and cardio equipment, surpassing the benefits of a 60-90 minute personal training session in just 30 minutes or less, and at a fraction of the cost. World-class trainer, Certified Strength and Conditioning Specialist, and Koko FitClub Chief Fitness Officer, Michael Wood, says, "Human personal trainers simply can't begin to manage all the variables or track progress with the precision we can through Smartraining technology."

With Koko FitClub, Obana and husband/Co-Founder Mike Lannon have taken the same approach to running franchises as they have to exercise. While Koko Smartraining technology offers a consistent, high-quality member experience, it also uniquely enables a relatively low-cost, easy-to-operate business model for franchisees, allowing a Koko FitClub to be staffed by one person and to be open nearly 24 hours a day. And, Lannon points out that The Koko FitClub franchise, with the exclusive rights to the patented Koko Smartraining System, is in an enviable position. "We offer breakthrough technological innovation that tackles head-on the biggest issue in this country: an aging, overweight population." Club Business International agrees. It called Koko "The next BIG thing in fitness."

The ideal candidates for a Koko FitClub franchise have a strong desire to help their communities and are drawn to entrepreneurialism as a way to control their personal and financial future. According to Obana, "We are looking for people who want to be at the forefront of a game-changing new concept in fitness, health and technology. And every franchisee that opens the doors to a Koko FitClub reinforces our belief that people are craving a better way to improve their health and change their lives."

About Koko FitClub

Koko FitClub is the exclusive fitness franchisor to offer the patented Smartraining System technology, recognized as the most dynamic automated strength and cardio personal training system in fitness, and winner of the coveted Nova7 award for innovation in the fitness industry. Developed by Mike Lannon and Mary Obana with assistance from the Founding Director of the MIT Center for Sport Innovation, Smartraining technology enables Koko FitClub to provide consumers with unlimited, better-than-personal training at a fraction of the cost and provides franchisees with an end-to-end system to run the operation.

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