August 30, 2010 // Franchising.com // Los Angeles – On August 30th, the first of several Freshii locations in Los Angeles will celebrate its grand opening in epicurean Brentwood at 11740 San Vicente Boulevard/Gorham. Joining the community's zeal for green and healthy, Freshii will debut its delicious, fully customizable menu with sustainably grown ingredients and chill, planet-friendly atmosphere. Throughout the day, Freshii will celebrate in-store with delicious freebies and coupons.
Perfect for a quick and nutrient-packed breakfast, lunch, or dinner, Freshii's menu offers salads, wraps, rice bowls, grilled wraps, yogurts, and soups in a "build your own" format, with only the finest ingredients from three categories: light - super low in fat, but high in fiber, essential vitamins, minerals, antioxidants, and lean protein; balanced - essential fats, slow-burning carbs, good oils, and high protein; and classic - great flavors to be enjoyed in moderation. Freshii fans can also visit their interactive website to create virtual meals and to instantly see the nutritional value of selected ingredients.
Freshii is changing the face of fast-food. "What I see today is a shift in the way people live and eat. Time constrained, yet increasingly more demanding and health minded, today's customer demands a modern design. At Freshii, this new model is provided when customers tailor their meals in a quick, convenient format." noted Freshii Owner Tony Owen. "I am excited to introduce Freshii to my home of LA. A beginning in Brentwood seemed only natural because the local, on-the-move community embraces so many of the same things we do as a company - health consciousness, physical activity, and environmental responsibility. Brentwood is also a place where residents and businesses get involved and give back, and that is what Freshii is all about. We want to be a part of that community."
Expanding to other neighborhoods in LA, Freshii brings a mission of green business practices and healthy, responsible eating. Owens agreed, "It is a lofty goal, but we believe by offering people access to healthier, yet delicious fast food, we can help people make more responsible decisions around what they eat and how they live." Mindfully operating without energy-devouring dishwashers, hoods, ranges, and ovens, and with efficient store sizes as modest as 150 sq ft, Freshii stores are greener, healthier, and simpler. Everything taken from Freshii either biodegrades naturally or is easily recyclable. The packaging (bowls, straws, cutlery, fountain cups, etc.) is made from eco-friendly vegetable starches, like corn or potatoes, biodegrading quickly, leaving behind only carbon, biomass, and water. What is more, if a customer brings in a bowl, it is happily washed and filled with Freshii's best.
Freshii's popularity skyrocketed after its flagship location opened in Toronto in 2005, winning Freshii the title of Best New Retail Concept in Canada during its first year of business. Two years later, Freshii was named the 22nd Fastest Growing Company in Canada. In 2008, U.S.-based QSR Magazine dubbed Freshii "One to Watch." In October of 2008, Freshii founder and CEO, Matthew Corrin, was interviewed by Sir Richard Branson at an interactive entrepreneur's summit about the risks and rewards associated with owning and operating a fast growing business. With an expected 52 locations before 2011, 300 by 2015, and a store opening each week, the brand has been dubbed the next Starbucks.
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Freshii's new store openings have been met by massive lines of people looking to satisfy their craving for a nutritious meal on the go. Freshii's menu offers build-your-own salads, burritos, wraps, rice bowls, yogurts and soups in a "build your own" format, personalized with ingredients from three categories: light - super low in fat, but high in fiber, essential vitamins, minerals, antioxidants and lean protein, balanced - essential fats, slow-burning carbs, good oils and high protein, and classic - great flavors to be enjoyed in moderation. Visit Freshii's Web site to create a virtual salad, wrap, rice bowl or soup and instantly see the nutritional value of your ingredients. Since 2005, Freshii has achieved recognition as the perfect place for convenient, healthy and delicious meals and snacks served fast enough to fit into anyone's busy schedule. While a torrent of environmentally and nutritionally unfriendly restaurants abound, Freshii is taking a stand by eliminating traditional industry staples: excess packaging, heavy energy consumption, and greasy processed meals. Freshii's hip, friendly and environmentally sustainable atmosphere has brought the concept fast popularity and triggered its nationwide expansion across North America with 60 locations open and under development in over 18 cities around the world – including Dubai and Vienna.