Jamba Juice Franchise Debuts New Breakfast Platform with Better Start. Better Day Campaign

Company Launches Organic Hot Brewed and Hot Blends Coffee, Suggested Better-for-You Breakfast Bundles and Engagement with Renowned Celebrity Trainer

EMERYVILLE, Calif. // PRNewswire // - Jamba Juice (Nasdaq: JMBA) announced today that it's encouraging fans to rethink breakfast with the introduction of its Better Start. Better Day Campaign. Highlighting the better-for-you breakfast menu items Jamba Juice offers, the campaign will focus on products that suit each customer's individual needs including Hearty Start, Power Start and Balanced Start meal suggestions. Additionally, Jamba Juice will unveil its first-ever hot coffee offerings including made-to-order boosted Coffee Hot Blends™ and fresh, organic coffee—brewed by the cup, in select locations.

For those looking for a healthier breakfast, Jamba Juice hot oatmeal provides fan with a hearty start to their day. Slow cooked, steel cut and served with a choice of three real fruit toppings including fresh banana, apple cinnamon and blueberry/blackberry plus brown sugar crumble, Jamba Juice oatmeal is the perfect way for fans on-the-go to combat those instant oatmeal blues. Deliciously paired with fresh squeezed orange juice or a hot beverage, Jamba Juice oatmeal provides the natural fuel to keep fans energized.

Whether you've just finished, or are about to start, your morning exercise routine, Jamba Juice's freshly blended-to-order fruit smoothies are a great way to Power Start your day. Made with real whole fruit and all-natural fruit juices, Jamba Juice fruit smoothies are available in a variety of sizes and options to accommodate every activity level and health objective. The Protein Berry Workout™ Smoothie with whey protein boost and other Blended With a Purpose (pre-boosted) smoothies, like Strawberry Energizer™, The Coldbuster® and Acai Super Antioxidant™ are a great way to help you maintain a healthy lifestyle. The pre-boosted smoothies aren't the only way to power up for breakfast, Jamba Juice offers a selection of high quality, uniquely blended boosts, such as daily vitamin and immunity to treat the body better every day.

For a nutritious, well-balanced meal all in one cup, Jamba Juice Ideal Meals™ provide a Balanced Start to the day. Made with either soymilk or yogurt and topped with real, whole fruit, organic granola and fresh bananas, Jamba Juice Ideal Meals are a good source of protein and fiber and contain 2 servings of fruit in one 16 oz. size.

Providing fans for the first time ever with a beverage that is widely consumed and part of many peoples' daily morning ritual, Jamba Juice coffee Hot Blends are uncomplicated, fun and made-to-order just for you. Available in delicious, bold flavors—including Vanilla Coffee Whirl™ and Mocha Marvel™—and blended with a choice of organic nonfat, 2% milk or soymilk, Jamba Hot Blends beverages can be powered up with any Jamba boost. Jamba Juice will also offer organic hot coffee—premium, organic, all-natural coffee, brewed by the cup, upon order. Jamba Juice coffee is available in select Jamba Juice stores.

"Not unlike our legendary smoothies, which can be custom blended to meet customer desires, we now serve organic hot coffee freshly made upon order or blended with a boost. Add a delicious tasting option like an Ideal Meal, fresh squeezed juice or our hot oatmeal and you've got a great jump start on the day," said James D. White, chairman, president, and CEO, Jamba Juice Company. "We have become an ideal morning destination—providing the freshest brewed coffee -a product that more than half of U.S. adults drink on a daily basis-- and giving our fans high quality, healthier, delicious breakfast items that provide the right amount of energy and nutrition to keep them going all morning long."

Coinciding with the new breakfast platform, Jamba Juice will also offer fans early morning tips for better living from renowned celebrity trainer, Valerie Waters. Taking place on its Facebook and Twitter pages and through traditional media opportunities, Valerie will provide accessible solutions for exercising, eating right and getting a positive start to your morning.

About Jamba Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of July 13, 2010, Jamba Juice had 743 locations consisting of 432 company-owned and operated stores and 311 franchise stores.

SOURCE Jamba Juice

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