Medifast Weight Control Centers Franchise Open First Virginia Location

OWINGS MILLS, Md. // PRNewswire // -- Medifast, Inc. (NYSE: MED) announces the grand opening of the first Virginia Medifast Weight Control Center, located in Fairfax. The new center is approximately 1,275-square-feet and has six private counseling rooms. The Fairfax Medifast Weight Control Center is located in the Pender Village Center, 3903 Fair Ridge Drive, Suite 209, Fairfax, VA 22033.

"The backbone of the Medifast Weight Control Centers is one-on-one, highly personalized counseling," said Joseph J. DiBartolomeo, Ph.D., Senior V.P. of Medifast Weight Control Centers. "The Fairfax Medifast Weight Control Center will provide accountability with weekly weigh-ins. Clients are provided the tools to eliminate unhealthy behaviors and create new, healthy habits."

Medifast Weight Control Centers' trained counselors help clients design a personal program based on their lifestyle. Together, the counselor and client determine an achievable weight-loss program based on an individual profile analysis and an in-body scan that shows exactly where fat is stored and how much recommended weight the client needs to lose.

Medifast Weight Control Centers offer the Medifast Program, which has been recommended by over 20,000 doctors since 1980. Medifast Weight Control Centers offer a proven, safe, and effective option for clients who need personal support during their weight loss.

"We're thrilled to be expanding into the Northern Virginia market," said Michael S. McDevitt, Chief Executive Officer of Medifast, Inc. "The Fairfax Center increases our reach to eight states: Virginia, Alabama, Arizona, California, Florida, Maryland, Minnesota and Texas. Today, based on the current success and client satisfaction of the 30 corporately owned Centers and 20 franchise-owned Centers, we believe we have a tremendous opportunity for future growth in both new and existing markets."

Medifast's corporately owned Centers are located in Austin, Dallas, and Houston, Texas; Annapolis, Baltimore, and Gaithersburg Md.; Fairfax, Va.; and Orlando, Fla. Franchised locations of Medifast Weight Control Centers are currently operating in Minneapolis, Minn., Phoenix, Ariz., Birmingham, Ala., and San Diego and East Bay, Calif.

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About Medifast Weight Control Centers:

Medifast Weight Control Centers currently operates 30 corporate-owned Medifast Weight Control Centers in Florida, Maryland, Texas, and Virginia, and sold the rights to 20 franchise-owned Medifast Weight Control Centers in Alabama, Arizona, California, and Minnesota.

Please Note: This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by use of phrases or terminology such as "intend" or other similar words or the negative of such terminology. Similarly, descriptions of Medifast's objectives, strategies, plans, goals or targets contained herein are also considered forward-looking statements. Medifast believes this release should be read in conjunction with all of its filings with the United States Securities and Exchange Commission and cautions its readers that these forward-looking statements are subject to certain events, risks, uncertainties, and other factors. Some of these factors include, among others, Medifast's inability to attract and retain independent Associates and Members, stability in the pricing of print, TV and Direct Mail marketing initiatives affecting the cost to acquire customers, increases in competition, litigation, regulatory changes, and its planned growth into new domestic and international markets and new channels of distribution. Although Medifast's believes that the expectations, statements, and assumptions reflected in these forward-looking statements are reasonable, it cautions readers to always consider all of the risk factors and any other cautionary statements carefully in evaluating each forward-looking statement in this release, as well as those set forth in its latest Annual Report on Form 10-K and Quarterly Report on Form 10-Q, and other filings filed with the United States Securities and Exchange Commission, including its current reports on Form 8-K. All of the forward-looking statements contained herein speak only as of the date of this release.

SOURCE Medifast, Inc.

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