Koko Fitclub Franchise To Debut in The HotBed of Cool Technology

Mountain View & Los Altos Eyed for First Silicon Valley, CA Location

September 15, 2010 // Franchising.com // BOSTON, MA: Koko FitClub, LLC, the technology company revolutionizing the fitness franchise world and hailed by Entrepreneur Magazine as "What the fitness industry needs," announced today its well-suited arrival into the innovative Silicon Valley. Owners Jeff and Elaine Mossner, both Northern California natives, are scheduled to open their new club in February 2011. The Mossners say curiosity to try out the cutting edge Koko Smartraining System with its cool analytic capabilities will be what first drives people from the tech savvy communities into Koko FitClub; they will stay because of the time-efficient workouts and great results.

Koko FitClub first piqued Jeff's curiosity with its unique use of technology to provide custom, high-quality personal training for every member, every visit. He calls the concept, "Brilliant!" But, the Mossners were very particular in their yearlong search for a franchise business. A great concept wasn't enough. It was important to find one that aligned with their family goals and ideals. Koko fit the bill. Elaine loves that Koko is "family oriented," with systems and technology that make it possible to run the business and have a family life. Also, she says, "We have one life to live, and we don't want to waste it on something that isn't useful!" She continues, "With Koko, we aren't going to be selling people more stuff they don't need. An invitation to join Koko is an invitation to make your life better. I can't wait to meet people and tell them, we have a fitness solution for you!"

Koko FitClub President and Co-Founder, Mary Obana, believes the Mossners' key to success will be their ability, in an area full of busy commuters always going someplace else, to create a warm, welcoming neighborhood club. She continues, "Jeff is a consummate relationship builder who takes a great interest in others. In the primary operations role, he'll build a loyal membership that knows without a doubt, that he truly cares about their health and well being." Mary is also impressed with the Mossners' desire to be role models. "Jeff and Elaine want to lead by example through Koko. Both are hard workers by nature and they want to direct that energy toward improving lives, beginning with their own. They are going to get fit and find a healthy work/life balance right along with their members."

Koko FitClub is for the millions of people who want all the benefits of exercise but don't have the time or energy to figure out a plan that works. The company's genesis in 2003, according to Obana, was the realization that, "Traditional gyms don't work for 84% of the population. People don't have the time, and they don't know what to do." She continues, "We know personal training works, but access to a quality trainer is simply out of reach, either financially or geographically, for the vast majority of Americans." Seven years and 10 million dollars worth of research and development later, there is a solution. The Koko Smartraining SystemTM. Says Obana, "It's revolutionary fitness technology that actually gets people fit. Every time you exercise, the Smartraining System provides you with a custom exercise program designed by a world-class trainer. Your trainer coaches you through each workout, tracks your progress and provides you constant feedback and motivation, all on your schedule. Compared to personal training, Smartraining workouts take half the time, cost only a few dollars per session and get better results."

The Koko Smartraining System technology precisely analyzes each Koko FitClub member's unique fitness level then, based on individual goals and ability, customizes a training plan designed by world-class personal trainers including Wood, Kathy Kaehler and Rob Parr. The Koko Smartraining System then guides users through the personalized, highly-effective workouts on proprietary strength and cardio equipment, surpassing the benefits of a 60-90 minute personal training session in just 30 minutes or less at a fraction of the cost. How does Koko achieve better results in less time? Koko FitClub Chief Fitness Officer, Wood, says, "Human personal trainers simply can't begin to manage all the variables or track progress with the precision we can through Smartraining technology."

With Koko FitClub, Obana and husband/Co-Founder Mike Lannon have taken the same approach to running franchises as they have to exercise. While Koko Smartraining technology offers a consistent, high-quality member experience, it also uniquely enables a relatively low-cost, easy-to-operate business model for franchisees, allowing a Koko FitClub to be staffed by one person and to be open nearly 24 hours a day. And, Lannon points out that the fast-growing Koko FitClub franchise, with the exclusive rights to the patented Koko Smartraining System, is in an enviable position. "We offer breakthrough technological innovation that tackles head-on the biggest health challenge in this country: an overweight population."

The ideal candidates for a Koko FitClub franchise have a strong desire to help their communities and are drawn to entrepreneurialism as a way to control their personal and financial future. According to Obana, "We are looking for people who are passionate about being at the forefront of a game-changing new concept in fitness, health and technology. And every franchisee that opens the doors to a Koko FitClub reinforces our belief that people are craving a better way to improve their health and change their lives."

About Koko FitClub

With franchised locations across the US and into Canada, Koko FitClub is the only fitness franchise to offer the patented Smartraining System technology, recognized as the most dynamic automated strength and cardio personal training system in fitness, and winner of the coveted Nova7 award for innovation in the fitness industry. Developed by Mike Lannon and Mary Obana with assistance from the Founding Director of the MIT Center for Sport Innovation, Smartraining technology enables Koko FitClub to provide consumers with unlimited better-than-personal training, with better results at a fraction of the cost. For additional information visit www.kokofitclub.com.

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