Massage Envy(R) Franchise Announces Gainesville and Melbourne, FL as Key Markets in 2010 Expansion Plans

Nation's Largest Massage Therapy Franchise to Host Franchising Seminars Sep. 27th & 28th

SCOTTSDALE, AZ - (Marketwire) - Massage Envy, the pioneer and national leader of affordable and accessible massage and spa services, announced today that Gainesville and Melbourne, Florida are priority growth markets in the company's 2010 expansion plans. Massage Envy is seeking franchisees in Florida to develop at least two new centers in each market. The company currently has more than 60 locations in Florida, but none in the Gainesville and Melbourne areas.

To fuel this expansion in Gainesville and Melbourne, Massage Envy is actively searching for qualified franchisees and will host in each city the following franchising seminar outlining growth opportunities:

  • Gainesville Seminar -- Sep. 27th, 7 to 9 p.m., SpringHill Suites by Marriott Gainesville, 4155 SW 40th Blvd.
  • Melbourne Seminar -- Sep. 28th, 7 to 9 p.m., Holiday Inn Hotel & Conference, Melbourne-Viera Conference Center, 8298 North Wickham Road

Today, there are more than 625 Massage Envy and Massage Envy Spa locations in 42 states, making it the largest system of franchised massage centers in the industry with a membership base of more than 834,000 customers. Massage Envy has plans to double its number of locations over the next several years to capitalize on the $15 billion-a-year massage therapy industry.

"Massage Envy is seeking qualified franchisee candidates in Melbourne and Gainesville to be a part of this aggressive growth campaign that includes expanding in existing markets, as well as opening in new markets," said Toporek. "As we continue to expand Massage Envy's reach across North and Central Florida, we look forward to offering even more consumers affordable and accessible massage therapy and skincare treatments."

As innovation has been at the heart of Massage Envy since its inception in 2002, the company launched the Massage Envy Spa® concept a year ago to build upon consumers' desire for inexpensive, healthy skin care beyond traditional massage therapy. Through a strategic partnership with global skincare leader Murad®, Massage Envy Spa customers benefit from facials and skin care treatments designed by one of the world's foremost leaders in skin health. Since 2009, Massage Envy Spa has opened a record 180 locations in 30 states, exceeding its annual growth projections.

Massage Envy was ranked number one in its category by Entrepreneur magazine in its 2009 and 2010 "Franchise 500" ranking and Dunn & Bradstreet ranked Massage Envy number one in its category in 2010. The company's growth is based on a strategic expansion plan that includes identifying the right franchisee operator to build its business. From 2007 to 2009, there have been zero franchisee terminations, non-renewals or units reacquired by Massage Envy.

"Franchisee candidates have the unique opportunity to join a growing business with enormous potential, while also contributing to the community by providing a healthful service that will play a role in consumers' overall wellness routines," said Toporek. "Our business requires franchisees who have strong interpersonal skills, outstanding customer service and the ability to manage and motivate employees and continually expand a customer base."

Qualified franchisee candidates should have business sales or management experience, but do not need to have any massage therapy or spa operations background. They also should possess a minimum net worth of $500,000 and liquid assets of at least $100,000. Massage Envy and Massage Envy Spa franchisees can expect their initial investment to range from approximately $318,000 to $512,000. This includes the franchisee fee of $45,000.

Open seven days a week, each Massage Envy and Massage Envy Spa center has more than 4,000 time slots available each month. Massage Envy enjoys high average unit volumes and the 530 clinics open for 12 months through December 31, 2009, reported average net sales of nearly $900,000. An average Massage Envy/Massage Envy Spa location is approximately 3,000 square feet and is typically located in shopping centers with national, daily need and female-oriented retailers.

"Massage Envy will satisfy a growing demand in and around Gainesville and Melbourne for affordable and accessible massage and spa services," said Toporek. "We have grown to be the trusted leader in the massage therapy industry and look forward to serving the communities of Gainesville and Melbourne."

About Massage Envy

Massage Envy, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the United States. The national franchise of massage centers is dedicated to providing professional and affordable therapeutic massage services to consumers with busy lifestyles at convenient times and locations. Massage Envy Spa is its newest concept, offering Murad® healthy skin facials, as well as therapeutic massages. Founded in 2002, Massage Envy has more than 600 locations in 42 states, with new centers opening every month. The company was recently named a top AllBusiness (a D&B company) AllStar Franchise, and is a member of the International Franchise Association (IFA).

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