Iraq vet helped AmericInn develop program to send large care packages to troops
September 28, 2010 // Franchising.com // CHANHASSEN, Minn. - In an effort to give something back to the men and women serving in Afghanistan, AmericInn Hotels is kicking off its Troop Giveback program on Oct. 1 to support those troops by sending several large care packages to their bases.
Each time a member of AmericInn's Easy Rewards loyalty program stays with the hotel chain in October, that guest contributes to the delivery of another care package. AmericInn, a national hotel chain with more than 215 locations nationwide, developed the Troop Giveback program with the help of an employee who served in Iraq for a year. His stories about the heart-warming impact of receiving mail and care packages - from family and strangers alike - helped AmericInn arrive at the idea for the Troop Giveback program.
"Our colleague told us how much the troops appreciated something as simple as a care package, and his stories really touched us," said Mike Strong, director of marketing at AmericInn. "For people to take the time to let the troops know they're thinking of them, to send a letter or a care package, really helps keep troops' morale up and gives them something to look forward to at mail call. It's a small gesture for us, but it can mean so much to them."
The care packages include things like food and items for personal care, communication and recreation. Each large care package contains enough items for 20 to 24 troops. Learn more about the AmericInn Troop Giveback program at www.americinn.com/troops.
"We're partnering with our properties and our most loyal guests to honor our troops for their service to the country. The men and women who own, manage, work at and stay with AmericInn hotels are proud, patriotic people, and they appreciate the sacrifices our soldiers make every day," Strong said. "We can never do enough to thank our troops for all they've done and continue to do, so we wanted to do something positive to show our gratitude and help make a difference for them when they are overseas."
AmericInn is a mid-scale lodging chain with 250 locations currently open or under development in 24 states. The chain is dedicated to the concept of providing the best lodging value for its guests by offering great rates and amenities such as complimentary AmericInn Perk hot breakfast, high-speed Internet, swimming pools and comfortable, quieter rooms. AmericInn competes across the mid-scale (without food or beverage) segment, representing an attractive, high-quality new build or conversion option complete with a trusted partner to help build the business from the ground up. AmericInn is franchised by Northcott Hospitality, owner and developer of successful franchised hospitality brands for more than 50 years.