Krispy Kreme Franchise Opens Its First Store in Thailand

20 Franchise Stores Planned For The Country Over Five Years

WINSTON-SALEM, N.C., Sept 28, 2010 /PRNewswire via COMTEX News Network/ -- Krispy Kreme Doughnut Corporation today announced that its franchisee, KDN Company Limited, has opened the first Krispy Kreme doughnut shop in the Kingdom of Thailand.

The new store is located in the Siam Paragon shopping center, a premium destination conveniently located in the heart of the Bangkok business district. The Siam Paragon boasts a wide array of luxury brands, concept stores and unparalleled dining establishments.

"As we continue the expansion of our brand around the world, we are thrilled that now consumers in Thailand will be able to share in the unique Krispy Kreme doughnut experience," said Krispy Kreme President - International, Jeff Welch. "KDN Company Limited is led by an accomplished group of business professionals, and we believe they will be a strong franchise partner for Krispy Kreme. We have great confidence in their ability to represent our brand and offer one-of-a-kind Krispy Kreme products to the Thai consumer."

"We are very happy to be part of the growing international Krispy Kreme family," said Ausanee Mahagitsiri, chief executive officer of KDN Company Limited. "The team here is excited to bring smiles to the Thai people by sharing exceptional Krispy Kreme products, especially the hot Original Glazed doughnut, with consumers in Bangkok."

Currently, the Krispy Kreme Original Glazed(R) doughnut can be found in 21 countries, including the United States, Australia, Bahrain, Canada, China, Dominican Republic, Indonesia, Japan, Kuwait, Lebanon, Malaysia, Mexico, the Philippines, Puerto Rico, Qatar, the Republic of Korea, the Kingdom of Saudi Arabia, the Kingdom of Thailand, Turkey, the United Arab Emirates and the United Kingdom.

About KDN Company Limited

KDN Company Limited is majority owned and controlled by Ms. Ausanee Mahagitsiri. Ms. Mahagitsiri and her family own and operate the PM Group, one of Thailand's largest conglomerates. PM Group interests include Biaxially Oriented Polypropylene (BOPP) film, cold rolled stainless steel, golf courses/resorts, real estate development and instant coffee in partnership with Nestle under the "Nescafe" trademark in Thailand.

About Krispy Kreme

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme shops can be found in over 630 locations in 21 countries. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange.

Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on management's beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management. These statements are not statements of historical fact. Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements. The words "believe," "may," "could," "will," "should," "anticipate," "estimate," "expect," "intend," "objective," "seek," "strive" or similar words, or the negative of these words, identify forward-looking statements. Factors that could contribute to these differences include, but are not limited to: the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our new domestic operating model; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with government regulations relating to food products and franchising; our relationships with off-premises customers; our ability to protect our trademarks and trade secrets; restrictions on our operations and compliance with covenants contained in our secured credit facilities; changes in customer preferences and perceptions; risks associated with competition; and increased costs or other effects of new government regulations relating to healthcare benefits. These and other risks and uncertainties, which are described in more detail in the Company's most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, contain uncertainties that may materially affect actual results and may be beyond the Company's control, and could cause actual results and developments to be materially different from those expressed or implied by any of these forward-looking statements. New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company. Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.

SOURCE Krispy Kreme Doughnut Corporation

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