Nation's second-largest coffeehouse creates Amy's Gardens -- blooming tributes to those affected by breast cancer
MINNEAPOLIS, Oct 01, 2010 (BUSINESS WIRE) -- For the 15th consecutive year, Caribou Coffee is brewing hope in October with its exclusive and expanded line of Amy's Blend to support Susan G. Komen for the Cure(R) and to honor former Caribou roastmaster Amy Erickson. In addition to offering Amy's Blend coffee, tea and new merchandise, Caribou Coffee is inviting its customers to honor their friends and family who have been touched by breast cancer by submitting a tribute to Amy's Gardens, scheduled for planting this October at the Mall of America in Bloomington, Minn., the John G. Shedd Aquarium in Chicago, Ill., and online at cariboucoffee.com.
A pioneer within Caribou Coffee, Amy helped revolutionize the way coffee is tasted and developed at Caribou, contributing to the stringent standards the company still uses today. "Brewing Amy's Blend and planting Amy's Gardens are our way of honoring a friend who left a lasting impression on our company because of her passion for life and dedication to her craft," said Chad Trewick, senior director of coffee and tea for Caribou and a friend of Amy.
Caribou Coffee created Amy's Blend in 1995 to help Amy pay for medical bills while fighting breast cancer. Since her passing, this special blend has raised money for breast cancer research. This year, the company will donate 10 percent of all sales of Amy's Blend coffee, tea and merchandise, purchased online or in Caribou retail stores, to Susan G. Komen for the Cure, with the goal of raising at least $200,000. Caribou will also donate $1 per bag sold in grocery retailers nationwide, with a goal of donating an additional $38,000 or more.
In October, Caribou Coffee fans can honor a loved one who has been touched by breast cancer by dedicating a pink tulip bulb -- Amy's favorite flower -- to be planted in Amy's Gardens. Guests at Caribou coffeehouses can dedicate a tulip to their loved ones in the store, and visitors to cariboucoffee.com can submit a tribute to Amy's Garden online to watch a virtual tulip bloom.
Caribou Coffee will create two commemorative gardens measuring nearly 9,000 square feet in total. Garden dedications and planting events will be hosted in conjunction with Susan G. Komen for the Cure on October 13 at Mall of America and October 26 at Shedd Aquarium.
Amy's Blend coffee, available online and in Caribou coffeehouses in regular and decaf blends, is inspired by some of Amy's favorite coffee beans from Africa and the Americas. These regions are known for their citric, bright flavors. Amy's Blend combines citrus high notes with a smooth, harmonious silkiness, accented by a delightful hint of melon flavor. This year, Amy's Blend coffee can also be found on grocery store shelves at more than 22 grocery retailers in 40 states.
Added to the Amy's Blend offering last year, Amy's Blend tea is a vibrant caffeine-free red tea from South Africa blended with just the right amount of spicy cardamom and warm cinnamon to create a velvety smooth, soothing, hot tea experience. Amy's Blend tea is all natural and high in antioxidants. New this year, guests at Caribou coffeehouses can enjoy an Amy's Tea Latte Fusion(TM), a delicious combination of Amy's Blend spiced tea and frothy steamed milk.
Amy's Blend products and merchandise, including scarves, bracelets, cups and travel mugs, are available in Caribou coffeehouses and online at cariboucoffee.com for a limited time. Ten percent of all sales of these items will be donated to Susan G. Komen for the Cure. Amy's Blend coffee is available for $14.99 for a bag of regular blend and $15.99 for a bag for decaf blend; Amy's tea is available for $7.99 for a tin of 20 sachets.
For more information about the Amy's Blend coffee, tea and merchandise; Amy's Gardens; or to submit the name of a loved one affected by breast cancer, please visit cariboucoffee.com.
Caribou Coffee Company, Inc., founded in 1992 and headquartered in Minneapolis, Minnesota, is the second-largest company-owned premium coffeehouse operator in the United States, based on the number of coffeehouses. As of April 4, 2010, Caribou Coffee had 413 company-owned coffeehouses and 123 franchised and licensed locations. Caribou Coffee offers its customers premium coffee and handcrafted espresso-based beverages, as well as specialty teas, baked goods, whole bean coffee, branded merchandise and other coffee lifestyle items. In addition, Caribou Coffee sells products to grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues, and e-commerce channels. Caribou Coffee also licenses third parties to use the Caribou Coffee brand on quality food and merchandise items. Caribou Coffee focuses on delivering a guest experience with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. For more information, visit the Caribou Coffee website at cariboucoffee.com.
For Caribou Coffee
Emily Kaiden, 612-305-6224