Build-A-Bear Workshop Celebrates the 10th Birthday of DonorsChoose.org By Supporting Classroom Projects Across America

Company Invites Guests to Contribute to the "Almost Home" Campaign.

ST. LOUIS, Oct 01, 2010 (BUSINESS WIRE) -- It was announced today that Build-A-Bear Workshop® and its philanthropic arm, the Build-A-Bear Workshop Foundation, will raise funds for DonorsChoose.org, an organization committed to bettering the lives of children by providing funds to public school teachers for classroom projects. The interactive entertainment retailer of customized stuffed animals is inviting Guests to add a $1 donation to support DonorsChoose.org when they check out at stores in the United States or online at buildabear.com® from Oct. 4 through 17.

In addition to the fundraising in its stores, Build-A-Bear Workshop is encouraging its Guests to visit DonorsChoose.org to donate the additional $99 needed to complete the Almost Home classroom projects proposed by teachers nationwide. The Almost Home program supports classroom projects by providing a donation that leaves only $99 remaining so that the average donor can complete the funding. Qualified projects appear on the DonorsChoose.org site with an "Under $100 To Go" icon and the Build-A-Bear Workshop Foundation Logo and projects are funded once the remaining dollars have been contributed by citizen philanthropists.

"Teachers have always been my heroes because they are at the heart of their students' success," said Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop. "We are excited to continue working with DonorsChoose.org to provide teachers with the resources to help students in need to learn, thrive, and be successful."

The Build-A-Bear Workshop Foundation raised over $100,000 from Aug. 15 through Sept. 12 for DonorsChoose.org to seed classroom projects throughout the United States as part of the 10th Anniversary "Almost Home" Campaign.

"DonorsChoose.org couldn't be more thrilled with the support of the Build-A-Bear Workshop Foundation to help celebrate our 10th anniversary. They have been a tireless supporter of teachers and students in need, and their latest partnership is a fantastic way to empower every day people to become citizen philanthropists," said Charles Best, founder of DonorsChoose.org.

For more information, visit a Build-A-Bear Workshop location or DonorsChoose.org.

About DonorsChoose.org

Founded in 2000, DonorsChoose.org is a nonprofit website where public school teachers describe specific educational projects for their students, and donors can choose the projects they want to support. After completing a project, the donor hears back from the classroom they supported in the form of photographs and student thank-you letters.

To date, 142,000 public and charter school teachers have used the site to secure funding for $59 million in books, art supplies, technology, and other resources that their students need to learn. Through http://www.donorschoose.org individuals from all walks of life have helped 3.6 million students from low-income families.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, and Mexico. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at buildabearville.com®. The company was named to the 2009 and 2010 FORTUNE 100 Best Companies to Work For® lists. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2009. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web site at buildabear.com®.

Parental permission may be required to access buildabearville.com. Visit buildabearville.com for details.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we wouldask that you use our full Name: Build-A-Bear Workshop®and that when referencing the processof making stuffed animals you use the word "make" not "build."

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc.Build-A-Bear Workshop®should only be used in capital letters to refer to our products and services and should not be used as a verb.

SOURCE: Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc.
Jill Saunders, 314-423-8000, ext. 5293
314-422-4523 (cell)
jills@buildabear.com
or
Shannon Lammert, 314-423-8000, ext. 5379
314-556-8841 (cell)
shannonl@buildabear.com

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