Medifast Weight Control Centers Open Las Colinas, Texas Location

OWINGS MILLS, Md., Sept. 30 // PRNewswire // -- Medifast, Inc. (NYSE: MED) announced the grand opening of a Las Colinas, Texas, Medifast Weight Control Center, the 15th Medifast Weight Control Center to open in 2010. The Center is approximately 1,500 square feet and has six private counseling rooms. The Center is located in Suite 125 of the MacArthur Crossing Shopping Center at 7750 North MacArthur Boulevard, Irving, Texas, 75063. For more information and to find the nearest Medifast Center, log onto http://www.medifastcenters.com or call 1-888-Y-MEDIFAST.

"The backbone of the Medifast Weight Control Centers is one-on-one, highly personalized counseling," said Joseph J. DiBartolomeo, Ph.D., Senior V.P. of Medifast Weight Control Centers. "The Las Colinas Medifast Weight Control Center will provide accountability with weekly weigh-ins. Clients are provided the tools to eliminate unhealthy behaviors and create new, healthy habits."

Medifast Weight Control Centers' trained counselors help clients design a personal program based on their lifestyle. Together, the counselor and client determine an achievable weight-loss program based on an individual profile analysis and an in-body scan that shows exactly where fat is stored and how much recommended weight the client needs to lose, so there is no guessing.

Medifast Weight Control Centers offer the Medifast Program, which has been recommended by over 20,000 doctors since 1980. Medifast Weight Control Centers offer a proven, safe, and effective option for clients who need personal support during their weight loss.

"We're excited to add an 11th Medifast Weight Control Center in Dallas and the 24th in Texas," said Michael S. McDevitt, Chief Executive Officer of Medifast, Inc. "Texas has consistently proven to be a strong market. The newest Center takes us to 31 corporate-owned Centers and 20 franchise-owned Centers currently operating."

Medifast's corporate-owned Centers are located in Austin, Dallas, and Houston, Texas; Annapolis, Baltimore, and Gaithersburg, Md.; Fairfax, Va.; and Orlando, Fla. Franchised locations of Medifast Weight Control Centers are currently operating in Minneapolis, Minn., Phoenix, Ariz., Birmingham, Ala., and San Diego and East Bay, Calif.

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About Medifast Weight Control Centers:

Medifast Weight Control Centers currently operates 31 corporate-owned Medifast Weight Control Centers in Florida, Maryland, Texas, and Virginia, and sold the rights to 20 franchise-owned Medifast Weight Control Centers in Alabama, Arizona, California, and Minnesota. Further information and locations can be obtained by calling 1-888-Y-MEDIFAST or visiting http://www.medifastcenters.com.

Please Note: This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by use of phrases or terminology such as "intend" or other similar words or the negative of such terminology. Similarly, descriptions of Medifast's objectives, strategies, plans, goals or targets contained herein are also considered forward-looking statements. Medifast believes this release should be read in conjunction with all of its filings with the United States Securities and Exchange Commission and cautions its readers that these forward-looking statements are subject to certain events, risks, uncertainties, and other factors. Some of these factors include, among others, Medifast's inability to attract and retain independent Associates and Members, stability in the pricing of print, TV and Direct Mail marketing initiatives affecting the cost to acquire customers, increases in competition, litigation, regulatory changes, and its planned growth into new domestic and international markets and new channels of distribution. Although Medifast's believes that the expectations, statements, and assumptions reflected in these forward-looking statements are reasonable, it cautions readers to always consider all of the risk factors and any other cautionary statements carefully in evaluating each forward-looking statement in this release, as well as those set forth in its latest Annual Report on Form 10-K and Quarterly Report on Form 10-Q, and other filings filed with the United States Securities and Exchange Commission, including its current reports on Form 8-K. All of the forward-looking statements contained herein speak only as of the date of this release.

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