CARPINTERIA, Calif. --(BUSINESS WIRE)-- CKE Restaurants, Inc. today announced it has once again reached its goal of raising $1 million for breast cancer programs and awareness through its Pink Star fundraising campaign. During the three-week, in-store fundraiser, which ran April 28 through May 18, guests of Carl's Jr. ® and Hardee's® restaurants across the United States donated to the campaign in support of the National Breast Cancer Foundation (NBCF).
"The Pink Star campaign not only raises awareness but also allows us to continue to grow our mammogram services that provide low-income women and those without adequate insurance access to truly the best early detection method currently available."
For each $1 donation, restaurant guests received a commemorative pink Happy Star to personalize and place on display in the restaurant lobby. This leave-behind piece combined the icon for both the Carl's Jr. and Hardee's chains with the color pink to represent hope and awareness in the fight against breast cancer. Guests also received coupons to use toward future visits. SynqSolutions, Inc. of Atlanta donated the cost of all printed materials related to the Pink Star program.
The $1,010,000 total bests last year's $1 million milestone, which represented the single largest one-time gift given to the NBCF. The donation is slated to fund the NBCF's ongoing National Mammography Program, which provides free mammograms to underserved women through participating medical facilities in 47 states across the country.
Now in its sixth year, the Pink Star campaign has grown exponentially since the Carl's Jr. franchise body, the Star Franchise Association, initiated it in 2005 and raised $175,000. Carl's Jr.'s company-owned restaurants came on board the next year, and Hardee's joined the program in 2007, when more than $650,000 was collectively raised. In 2008, the Pink Star campaign raised more than $900,000. The $1 million mark reached this year and last brings total earnings to more than $4.1 million.
"The loyal customers of Carl's Jr. and Hardee's have stepped up once again and given generously in support of breast cancer awareness and the National Breast Cancer Foundation," said Andrew F. Puzder, chief executive officer of CKE Restaurants. "We could not be more proud of our guests, as well as our dedicated franchisees and staff, whose enthusiasm and generosity over the past six years has made this program a great success."
The funds raised through the Pink Star program go directly toward public education regarding early detection in the battle against breast cancer.
"Support from CKE Restaurants and their Carl's Jr. and Hardee's brands provides us with necessary funds to expand our current educational programs that focus on the importance of early detection," said Janelle Hail, president of the National Breast Cancer Foundation. "The Pink Star campaign not only raises awareness but also allows us to continue to grow our mammogram services that provide low-income women and those without adequate insurance access to truly the best early detection method currently available."
CKE Restaurants, Inc. is a privately held company headquartered in Carpinteria, Calif. As of the end of its second quarter of fiscal 2011, CKE, through its subsidiaries, had a total of 3,149 franchised, licensed or company-operated restaurants in 42 states and in 18 countries, including 1,239 Carl's Jr.® restaurants and 1,898 Hardee's® restaurants. For more information about CKE Restaurants, please visit www.ckr.com.
Founded in 1991, the NBCF is committed to spreading knowledge and fostering hope in the fight against breast cancer. By funding free mammograms for women who could otherwise not afford them and supporting research programs in leading facilities across the country, the Frisco, Texas-based foundation helps inspire the courage needed to win this monumental battle. To learn more about the NBCF, visit www.nationalbreastcancer.org.