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Nestlé USA and Jamba Juice Franchise Close to Renewing Partnership for Launch of Ready-to-Drink Beverage Line

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</p><h2>Nestlé Jamba All-Natural Energy Drink Expected to Launch in Retail in Early 2011</h2><p> EMERYVILLE, Calif. (BUSINESS WIRE) -- Nestlé USA, part of Nestlé, S.A., the world's largest food and beverage company, and Jamba Juice Company (NASDAQ: JMBA), a highly recognized, healthy active lifestyle brand, revealed today they are close to signing a renewed partnership for the development of a new line of ready-to-drink energy beverages to be available for retail sale in the northeastern United States in early 2011. Nestlé Jamba All-Natural Energy Drinks will feature real fruit juice boosted with natural caffeine, for a great-tasting, energy drink alternative.

"We are thrilled at the possibility of a renewed partnership with Jamba Juice," said Rob Case, president of the Nestlé Beverage Division. "Nestlé Jamba All-Natural Energy Drinks will allow retailers to capitalize on the growing trend of consumers seeking more health-oriented, fruit-based natural beverages that provide quick energy without all the artificial ingredients."

Jamba Juice and Nestlé USA plan to leverage their respective product development talents to create a line of energy drinks that provide a meaningful point of difference to consumers within the $8.5 billion energy drink category. The Jamba All-Natural Energy Drinks will be available in three unique flavors: pomegranate blueberry, strawberry banana, and crisp apple. As with all Jamba Juice products, they'll contain no preservatives, no artificial flavors, zero grams of trans fat, and no high fructose corn syrup. Additionally, each 8.4 ounce can contains 70% real fruit juice, 80mg of natural caffeine, is fat free and 90 calories per serving.

"The Jamba brand name stands for better-for-you, great taste, and high quality--attributes we share in common with Nestlé USA," said James D. White chairman, president, and CEO, Jamba Juice Company. "The development of these products is a reflection of the extraordinary partnership and commitment to excellence that exists between our two companies."

Since announcing their intent to build a licensing growth platform, Jamba Juice has made significant progress in developing licensing alliances to manufacture, market, and distribute Jamba-branded offerings through grocery, convenience, and other retail channels. Both Nestlé USA and Jamba Juice Company continue to explore a number of other joint opportunities to extend the Jamba brand. </p><h2>About Nestlé USA</h2><p> Named one of "America's Most Admired Food Companies" in Fortune magazine for 13 consecutive years, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE(R) to baking traditions with NESTLÉ(R) TOLL HOUSE(R), Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestlé. Good Food, Good Life" is all about. Well-known Nestlé brands include: NESTLÉ(R) TOLL HOUSE(R), NESTLÉ(R) NESQUIK(R), NESTLÉ(R) COFFEE-MATE(R), STOUFFER'S(R), LEAN CUISINE(R), HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, NESCAFÉ(R), NESCAFÉ(R) TASTER'S CHOICE(R), NESTLÉ(R) JUICY JUICE(R), BUITONI(R), DREYER'S/EDY'S(R), NESTLÉ(R) CRUNCH(R), NESTLÉ(R) BUTTERFINGER(R), and WONKA(R). Nestlé USA, with 2009 sales of $10.4 billion is part of Nestlé S.A. in Vevey, Switzerland -- the largest food company in the world with a focus on Nutrition, Health & Wellness -- with 2009 sales of $99 billion. </p><h2>About Jamba, Inc.</h2><p> Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of July 13, 2010, Jamba Juice had 743 locations consisting of 432 company-owned and operated stores and 311 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848). </p><h2>Forward-Looking Statements</h2><p> This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as "outlook," "believes," "expects," "appears," "may," "will," "should," "anticipates," or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, the possibility that the parties may not reach agreement with respect to the final terms of a definitive agreement relating the proposed arrangements described above as well as the other factors discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE: Jamba, Inc.

For Nestlé USAJoanne Crawford-Dunér, 818-549-6861joanne.crawford-duner@us.nestle.comorFor Jamba JuiceDon Duffy, 203-682-8200Janice Duis, 510-596-0286investors@jambajuice.com

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