Jack, Founder, Employs His Secret Weapon To Give Back To Loyal Fans And Make New Friends

Long-Time Agency Creates 'Be a Rich Fan' Campaign, Continuing Jack's Buzz-Worthy Social Media Concepts

October 06, 2010 // Franchising.com // Los Angeles, Calif. – This week, Jack in the Box® restaurants and its creative agency, Secret Weapon Marketing, unveiled a new campaign aimed at maintaining and building the mutual love affair between Jack and his fans. The campaign, 'Be a Rich Fan,' will utilize Jack's ever-expanding social media popularity to thank his loyal Jack in the Box customers.

For every person who 'likes' Jack on Facebook, he'll make a nickel donation into a money jar, displayed and updated in real time on his fan page. At the conclusion of the month-long campaign, Jack will reward one lucky fan with the total amount in the jar. The grand prize will be determined by how loyal Jack's supporters really are and the number of people they help turn into new Jack fans. Since the more users who sign up means more money in the jar, "Be a Rich Fan" encourages word of mouth to friends and family, though each will want to win the big prize for themselves. A little friendly competition never hurt anyone, right?

"Be a Rich Fan" is the latest interactive campaign from Secret Weapon and Jack in the Box. After years of traditional advertising success, Jack in the Box exploded onto the social media scene when Jack was hit by a bus during the 2009 Super Bowl. And his accident took on a life of its own online, where fans participated by posting get well videos and sharing conspiracy theories. Since Jack awoke from his coma last year, he has Tweeted and sent Facebook updates out to his loyal fans every single day and his fan base continues to grow.

Let's see what Jack's fans think of this campaign.

To find out more, visit Jack's page at www.facebook.com [http://www.facebook.com] (search 'Jack in the Box') or www.jackinthebox.com [http://www.jackinthebox.com] . For additional information on Secret Weapon Marketing, visit www.secretweapon.net [http://www.secretweapon.net] and stay tuned for more news on how Jack is rewarding his most loyal friends.



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