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Jamba Juice Announces Expansion Plans with New Franchisees

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Jamba Stores to Open in 2011 in Boston, New Orleans, and South Bend

EMERYVILLE, Calif. (BUSINESS WIRE) -- Jamba Juice, (NASDAQ: JMBA), a highly recognized, healthy active lifestyle brand with a portfolio of over 30 custom blended smoothies and delicious better- for-you menu offerings, announced today the signing of store development agreements for an aggregate of 13 new stores in the Boston, Massachusetts, New Orleans, Louisiana and South Bend, Indiana markets with three new franchisees.

"On target with our franchise development plans for 2010 and beyond, we continue to expand and build the Jamba brand across more states and more markets," said James D. White, chairman, president, and CEO, Jamba Juice Company. "We offer a differentiated, better-for-you product platform that helps meet the growing demand among consumers for healthy, active lifestyle menu options. In the world of franchise development, having a brand whose twenty year focus has been on inspiring and simplifying healthy living, this gives us tremendous advantage."

In the New Orleans/Baton Rouge market, Juicy Investments LLC, whose principals Charlie Rareshide, Jr., Jim and Michelle Hoskins, and Mickey and Christine Parenton are extremely well connected to the local community, will be developing seven new stores. The first store is anticipated to open by January 2011. The principals of this venture have deep roots in South Louisiana and are active in the rebuilding of New Orleans. Their investment in Jamba Juice represents an opportunity to bring a nationally recognized health and wellness brand home to their community, helping to stimulate excitement and engagement with tourists and locals alike.

In the Boston market Just Juice It, LLC, principal Corey Peterson, will be developing four new stores, with the first store opening in early 2011. Boston is the largest city in New England and home to over 100 colleges and universities. Hundreds of thousands of college students descend on Boston, Cambridge and the surrounding metro area each year; making this market an ideal location to serve up one of the most widely recognized healthy food and beverage brands.

In the South Bend market, Blended Blessings LLC, whose principal is former NBA star LaPhonso Ellis, will be opening their first store in early December 2010. The store is located in the Eddy Street Commons Building on the south side of the Notre Dame campus. For Mr. Ellis, a former professional athlete who was and is focused on fitness, health, and good nutrition, the Jamba Juice brand represents the ideal investment--a way to deliver great tasting, better-for-you, wholesome products to the local community and a platform for helping to educate customers on the importance of eating better and maintaining an active lifestyle.

"We are very pleased to welcome three new franchisee partners to the Jamba team who have strong ties to their local communities and extensive franchise operations experience," said Thibault de Chatellus, senior vice president, Global Franchise and Development, Jamba Juice Company. "We know they will be wonderful ambassadors for Jamba, introducing our brand to new customers, and we look forward to supporting their success in these new markets."

Jamba is currently awarding franchise opportunities in select markets across the country. This recent franchise development activity reflects the accelerated growth of the Company and supplements the 311 currently operating franchise stores. For more information about joining the Jamba Juice team visit www.jambafranchise.com.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of July 13, 2010, Jamba Juice had 743 locations consisting of 432 company-owned and operated stores and 311 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward-looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE: Jamba Juice

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