Johnny Rockets Selects Allison & Partners as Agency of Record
Agency will support global restaurant chain as it implements aggressive expansion and brand-building strategy
SAN DIEGO--(BUSINESS WIRE)-- Allison & Partners, a leading mid-size public relations and public affairs firm, has been selected as public relations agency of record for Johnny Rockets, the rapidly expanding global restaurant chain, to support the brand in both domestic and international markets. The agency will help the chain develop national and regional marketing plans, execute companywide promotions and initiatives, and manage marketing and publicity activities in support of domestic and international restaurant openings.
In addition, as the iconic brand prepares to celebrate its 25th anniversary in 2011, the agency will develop initiatives to expand the chain's profile. Allison & Partners will also promote Johnny Rockets' partnership with Royal Caribbean International Cruises, which will include the launch of its newest onboard restaurant, premiering on the Allure of the Seas' maiden voyage in November 2010.
"As Johnny Rockets continues its aggressive growth plan, including new concepts and dining models, we knew that we needed a smart, strategic agency that was highly responsive and could move as quickly as we do," said Cozette Phifer Koerber, VP of communications for Johnny Rockets. "The Allison & Partners team is the perfect partner to help us manage communications around our strategic growth plans in 2010 and beyond," she added.
"As an agency with deep experience in the restaurant, franchise and food industries, we felt an affinity with the Johnny Rockets team and excitement about its vision from our very first meeting," said Tim Wheatcroft, general manager, San Diego, for Allison & Partners. "Helping Johnny Rockets to successfully expand its presence and its brand throughout the world while creating marketing communications programs that engage customers, employees, and franchisees is a challenge that has tapped into our team's entrepreneurial spirit."
About Johnny Rockets
Since 1986, Johnny Rockets has offered the food, fun and friendliness that remind guests of timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, classic sandwiches and hand-dipped shakes and malts. It's the place to go for fast, friendly service, flavorful food, uplifting music and relaxed, casual fun. Headquartered in Lake Forest, Calif., Johnny Rockets has 292 corporate and franchise-owned restaurants in 32 states, plus D.C. and Puerto Rico and 14 countries, including those found in Six Flags amusement parks and aboard Royal Caribbean cruise ships. Johnny Rockets is currently franchising new restaurants in most markets. To learn more about Johnny Rockets, visit www.johnnyrockets.com.
About Allison & Partners
Allison & Partners (www.allisonpr.com, http://facebook.com/allisonpr, http://twitter.com/allisonpr) is a national communications firm named a 2010 Agency of the Year by The Holmes Report and PR Week's 2010 Honorable Mention for Mid-Sized Agency of the Year. With practice areas in consumer marketing, corporate communications social impact, technology, public affairs and healthcare, the firm builds customized programs integrating media relations, social media, cause-related marketing, sustainability communications, executive branding, customer and employee communications and promotional services. Allison & Partners is headquartered in San Francisco, with offices in Los Angeles, New York, Washington, DC, Atlanta, Phoenix, San Diego and Seattle, with a 50-state grassroots network and deep affiliations with quality firms worldwide.