Holiday Inn Express – Ridgeland, Mississippi; Signs on for Worldwide Brand Relaunch
The new Holiday Inn Express sign introduced in 2007 is making its way around the world. And today, the Holiday Inn Express – Ridgeland, Mississippi announces this green and blue beacon of hospitality will light the way for visitors to the greater North Jackson-Ridgeland area.
Ridgeland, MS --(PR.com)-- The new sign is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn Brand family relaunch program established to create a more contemporary brand image, increase quality and drive consistency.
"We have set an aggressive pace to relaunch our global estate of nearly 3,200 hotels, in excess of 419,000 guest rooms and 12,000 signs by the end of 2010," said John Merkin, senior vice president - Brand Management, Holiday Inn Brands, the Americas. "And with the addition of Holiday Inn Express – Ridgeland, MS we are off and running on our journey to make every Holiday Inn Express hotel as great as our best one."
Elements of the relaunch for Holiday Inn Express include:
Redesigned Brand Signage:
An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.
A new signature arrival – including new lighting, landscaping and design features – that creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a complete sensory experience, and a decluttered Front Desk to promote a more efficient and interactive check-in process.
New Service Promise
A best-in-class service culture – "Stay Real" – to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers. Genuine people delivering real service. Leading the charge, will be a newly created position at each hotel – the Guest Experience Champion. "We look forward to offering our guests an enhanced stay experience with exceptional levels of customer service," said Sammy Arrington, Hotel GM. "And we are especially pleased to be among the first wave of properties to showcase these new Holiday Inn Express brand family hallmarks."
Note to Editors:
InterContinental Hotels Group (IHG) [LON: IHG, NYSE: IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,150 hotels and almost 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 42 million members worldwide.
Holiday Inn Express - Ridgeland is independently owned and operated by Globiwest Hospitality.