Embassy Suites Hotels' Facebook Community Selects Harry Potter Enthusiast As Grand Prize-Winning Uber Fan

Potter Fanatic Surpasses Other Finalists Online to Receive $10,000 Reward

October 21, 2010 // Franchising.com // MCLEAN, VA – Today Embassy Suites Hotels released the results of its Über Fan Contest, announcing Chicago-based Harry Potter devotee Ashley Demma as the grand prize winner. The upscale all-suites hotel brand's Facebook community of over 40,000 followers voted to crown Demma as the biggest die-hard fan, who edged out four other finalists for the top honors. The contest invited consumers around the country to share their most extreme fan moments for the chance to be deemed the ultimate "über fan" and pursue their passion through travel with a $10,000 cash prize, 20 free nights at any Embassy Suites and an iPhone 4 to document the experience.

"I'm thrilled to have the Embassy Suites' Facebook community recognize my over-the-top passion for Harry Potter!" said Demma, an undergraduate student at the University of Chicago. "Getting the opportunity to share my passion with others on Facebook and take it to the next level with such an 'über' grand prize makes all my campaigning for votes extremely rewarding!" Demma's entry detailed how her adoration of the children's book series has shaped various aspects of her life, from studying six years of Latin to learn the meaning of the spells in the Potter books to writing her senior thesis on the parallels between World War II and the final book in the series, Harry Potter and the Deathly Hallows. Demma plans to use the prize to take her love for Harry Potter on the road, visiting the recently opened Wizarding World of Harry Potter™ theme park at Universal Orlando Resort®, Florida—a trip she has described as a "muggle's dream come true."

During the month of September, Embassy Suites asked consumers to bring the "fan" back to Facebook by uploading a photo illustrating their most extreme fan moment with an accompanying caption that explained how Embassy Suites' grand prize would help them go from regular fan to über fan. On October 4, the top five finalists were announced to the public with the ultimate selection left in the hands of the Embassy Suites Facebook fans. Each finalist leveraged their social media savvy to ardently campaign for votes online, with Demma beating out avid fans of baseball, The Twilight Saga books and movies and USC Trojans football.

"Embassy Suites is proud to have its Facebook page serve as a forum for consumers to share the passions they want to pursue through travel," said John Lee, vice president, brand marketing, Embassy Suites Hotels, Hilton Worldwide. "No matter what interests our guests have, Embassy is there every step of the way with over 200 locations that offer guests spacious, two-room suites for the price of one hotel room, complimentary cooked-to-order breakfasts and nightly Manager's Receptions*."

The top five finalists' stories, including Ashley Demma's grand-prize winning submission, can be found at www.facebook.com/EmbassySuitesHotels. *Service of alcohol subject to state and local laws. Must be of legal drinking age.

About Embassy Suites Hotels

Founded in 1984, Embassy Suites Hotels defines the upscale, all-suites segment and today has 207 hotels, with an additional 38 in the pipeline. With spacious two-room suites, engaging team members and an inviting atrium environment, guests are welcome to put their feet up and feel right at home. Embassy Suites' complimentary, cooked-to-order breakfast helps guests gear up for their day, while the nightly Manager's Reception with free appetizers and beverages offers guests a great way to wind down. To learn more, visit www.embassysuites.com.

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 91 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,600 hotels and 600,000 rooms in 82 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit www.hiltonworldwide.com.

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