October 25, 2010 // Franchising.com // HENDERSON, Nev. − Healthy Fast Food, Inc. (OTCBB: HFFI, HFFIU), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafés, today announced that franchisee Galena Frozen Yogurt Company celebrated the successful grand opening of its second U-SWIRL self-serve café in Reno, Nevada on October 23, 2010.
The new 2275 square foot café, located at 2870 North Towne Lane in the North McCarran Crossing shopping plaza, features a selection of 16 rotating non-fat frozen yogurt flavors, including tart, traditional, gluten-free and no-sugar options; and 60 toppings, including seasonal fresh fruit, sauces, candy and granola. Moreover, the refreshingly hip, spacious café comfortably seats 52 U-SWIRL'ers inside and offers even more patio seating outdoors, making it an ideal, fun venue for birthday parties, family reunions and other large gatherings.
Galena debuted its flagship U-SWIRL café one year ago at 57 Damonte Ranch Parkway in Reno's Southtowne Crossing Shopping Center, quickly becoming a local, award-winning sensation. Adding to its acclaim, readers of Reno News & Review recently voted U-SWIRL the "best frozen yogurt in Northern Nevada."
Rico Conte, Vice President of Franchise Development at Healthy Fast Food, stated, "Lisa and Frank Fisher and their team at Galena have done an outstanding job of establishing U-SWIRL as the preferred frozen yogurt brand in Reno. They are very talented business operators and have enjoyed material success through the customer-conscious and community-minded culture they've nurtured at their first U-SWIRL cafe. There is no doubt that their new U-SWIRL location will be equally successful."
In January 2011, Galena Frozen Yogurt Company will open its third U-SWIRL café located in the Coit Plaza, a 28.8 acre planned retail complex at the corner of Mae Anne and North McCarran Boulevard in Reno's northwest region.
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food, Inc., and is launching a national chain of self-serve frozen yogurt cafés called U-SWIRLFrozen Yogurt®. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional, no sugar-added options, and up to 70 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size. A healthier alternative to a coffee shop hang out, locations are furnished with couches and tables, and patio seating. In addition to its development of Company-owned cafés, U-SWIRL International has also launched its franchise program to roll out the concept nationwide in those states in which the Company is qualified to offer franchises.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In September 2008, the Company and its wholly-owned subsidiary, U-SWIRL International, Inc., acquired the worldwide rights to the U-SWIRL Frozen Yogurt system. Sole ownership of the system was transferred to U-SWIRL International, Inc., and it has been executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt cafés. For more information, please visit www.U-SWIRL.com. You can also follow us on Facebook (U-SWIRL Frozen Yogurt) and on Twitter (U_SWIRL).
This press release contains forward-looking statements regarding the timing and financial impact of the Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2009. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason. Since our common stock is considered a "penny stock," we are ineligible to rely on the Safe Harbor for forward-looking statements provided in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.