Pizza!Pizza!(R) is Back in Metro Detroit and It's HOT-N-READY(R)!

Little Caesars' Pizza!Pizza!® Pantastic® Continues the Tradition of Exceptional Value and Convenience Topping Options Make Families Happy; For $9.99 It's 46% Bigger Than Competitors' Large 14" Round Pizza

DETROIT // PRNewswire // -- Little Caesars Pizza, the originator of the two-for-one concept in the quick-serve industry, is bringing Pizza!Pizza!® back to metro Detroit. "Pizza!Pizza! revolutionized the industry because it provided exceptional value and enabled families to put a great meal on the table," said Brian Pattison, Midwest Zone Vice President, Little Caesar Enterprises, Inc. "Now we're introducing Pizza!Pizza!® Pantastic®, which combines that great value with the convenience of HOT-N-READY®. Pizza!Pizza! Pantastic is two pizzas for $9.99 that combined are 46% bigger than competitors' large, 14" round pizzas often sold for the same price or more."

Available starting Monday, November 1, 2010 for a limited time in metro Detroit stores from Port Huron to Chelsea to Monroe, Pizza!Pizza! Pantastic is a new style pizza from Little Caesars. It feeds a crowd of five or more people with 12 generous slices. The crust is thicker than original round and thinner than deep dish. Customers get two rectangular pizzas, one pepperoni and one Ultimate Supreme loaded with five crowd-pleasing, delicious toppings in one convenient box. Pizza!Pizza! Pantastic is two HOT-N-READY pizzas for one low price which is another industry first.

Since Mike and Marian Ilitch founded Little Caesars in 1959, the pizza chain has fostered a culture of creativity and innovation to meet customers' needs. In addition to Pizza!Pizza! and HOT-N-READY, examples include Crazy Bread® and the early development of a conveyor oven specially designed to bake pizzas, which set the stage for the efficiencies, consistency and quality needed to support the well-known Pizza!Pizza! promotion launched more than 30 years ago. During the Pizza!Pizza! era from 1979-1997, Little Caesars sold more than 2.2 billion pizzas, making it one of the most successful and fondly remembered campaigns of all time. Now, Little Caesars is bringing that game-changing promotion back.

Innovation and a focus on value have enabled Little Caesars to maintain prices without adjusting for inflation, and provide families a quality meal at an exceptional price for more than 5 decades. In fact, while the Little Caesars menu price in 1979 for a large pizza was $6.25, today that same quality pizza is only $5.

"I'm excited about Pizza!Pizza!® Pantastic® because I think my customers will really appreciate the value and the variety of a pepperoni for the kids and a five-topping Ultimate Supreme for adults, as well as the unmatched convenience since it's ready when they walk in the door," said Louis Asher, metro Detroit area Little Caesars franchisee. "Little Caesars' dough is made daily in the stores, we use fresh, never-frozen cheese and our sauce is made from vine-ripened tomatoes. Pizza!Pizza! Pantastic offers something for everyone."

Pizza!Pizza! Pantastic is the most recent addition to the HOT-N-READY® line up of products, which includes traditional round HOT-N-READY Pizza, Crazy Bread® and Caesar Wings®, among others. Little Caesars is testing Pizza!Pizza! Pantastic in the metro Detroit area and will determine where it will launch next based on response.

For the third year in a row, Little Caesars has been named the "Best Value in America"* among all major quick-serve restaurant chains across the country. Value is created by offering top quality pizza made with fresh ingredients for a great price.

About Little Caesars

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. Little Caesars added more stores in the world in 2009 than any other pizza chain and today is the largest carry-out chain internationally with restaurants on five continents. Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. For the third year in a row, Little Caesars was named "Best Value in America"* of all quick-serve restaurant chains. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

In addition to Little Caesars Pizza, Mike and Marian Ilitch's companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

For more information about Little Caesars and available franchise opportunities, visit www.LittleCaesars.com or call 1.800.553.5776.

* "Highest-Rated Chain – Value for the Money" based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2009

SOURCE Little Caesar Enterprises

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