Toronto, Canada --(PR.com)-- Hundreds of business owners and marketing professionals around the world convened to learn how to leverage blogging as part of their overall marketing strategy. WSI, the world's #1 digital marketing consulting firm, organized its monthly educational webinar yesterday, where enterprises from all industries tuned in to gain valuable insights on establishing an effective blogging campaign to enhance their online reputation. Various techniques were shared at the webinar covering a wide range of topics appropriate for businesses that haven't started blogging yet to those that maintain an active company blog.
The virtual training was conducted by Eric Cook, a WSI Consultant based in Michigan, USA, and an avid blogger who has been leveraging blogs as part of his overall Internet marketing strategy to promote his business for years.
"Though a blog is commonly known as a personal online journal, it is also a tool that companies can leverage to communicate with their customers, prospects and shareholders," says Eric Cook, webinar presenter and WSI Consultant. "You don't have to be an HTML expert to use a blog. Whether you're a self-employed entrepreneur looking to establish yourself as the 'expert' in a particular niche, or you're part of a large corporation interested in enhancing the company's image in the public eye, a blog can be one of the best platforms to share your stream of consciousness. If a blog is updated with fresh, relevant content regularly, it will attract and retain the attention of an array of people, get indexed by the search engines and even get shared with others by your readers. In my webinar and whitepaper, I elaborated on how companies can take advantage of this powerful marketing tool."
Since joining WSI in 2007, Eric has been helping customers better understand and leverage the power of the Internet through web development, search optimization, online advertising and proper utilization of social technology. He has trained consultants and marketing professionals on the value and how-to's of blogging throughout the US, participating in several marketing conventions and seminars.
Attendees left the virtual training with a strong understanding of where to begin launching a company blog and how to take their blog to the next level. Specifically, Eric discussed ways to engage readers, generate conversations and how one should incorporate social media elements, such as Facebook, Twitter and LinkedIn, into a blogging strategy. These are just a few of the many blogging best practices that Eric discussed, which have been proven to be successful in his own business and those of his clients.
Ron McArthur, president of WSI, says, "WSI takes pride in leading the change in today's fast-paced digital marketing space. With the rise of blogging and social media marketing in general, WSI continues to stand at the forefront of this evolution by educating businesses on today's emerging trends and how to best leverage these digital media tools. We are extremely pleased with the turn-out of attendees at this month's webinar on blogging. Eric did an outstanding job explaining how businesses can achieve meaningful results with a blogging strategy. Our WSI Consultants around the world are experts in helping companies achieve their Internet marketing goals, and we will continue to offer valuable educational opportunities in the form of online seminars such as these, as well as marketing workshops and conferences."
WSI launched this educational initiative in 2009 to give business owners worldwide a channel to increase their knowledge on various topics related to digital marketing. These monthly webinars are delivered by Internet and social media marketing experts within the WSI network, and each month an accompanying whitepaper is also made available. For more information on the upcoming webinar and whitepaper, please visit http://getwsipowered.com/.
For more information about WSI, please contact Valerie Brown-Dufour at 1-905-678-7588 ext. 1370 or firstname.lastname@example.org.
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WSI is the world's #1 franchise offering digital marketing services to suit the needs of multiple industries. The company has the world's largest Digital Marketing Consultants' network and a strong head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2010, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine's Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America's Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.
For more information about WSI's offerings and business opportunities, please visit our website at www.wsidigitalmarketing.com. For digital marketing tips, strategies and ideas, visit our blog at: http://blog.wsidigitalmarketing.com/. Please follow us online at: http://twitter.com/wsisocial, http://facebook.com/wsisocial, http://ca.linkedin.com/in/wsisocial.