Quiznos Inks Expansion Plan for Kuwait
Quiznos Signs Master Franchise Agreement With Established Local Partner
DENVER, CO - (Marketwire) - Quiznos, pioneer of the toasted sandwich and one of the nation's premier restaurant chains for subs, salads and soups, today announced that a master franchise agreement has been signed to open the first Quiznos locations in Kuwait as part of the company's recently announced initiative for international development. Current plans call for the development of 15 Quiznos locations in Kuwait.
Quiznos awarded master franchising rights for Kuwait to FOODCO Inc., established specifically to run Quiznos in Kuwait. FOODCO Inc. was created by several food industry veterans with more than a decade of experience bringing U.S.-based companies like Quiznos to Kuwait. Quiznos selected FOODCO Inc., to spearhead its expansion into Kuwait because the company offers a breadth of knowledge about restaurant brands and dining experiences that thrive in Kuwait.
"Our primary focus in ensuring the best opportunity for success in a new international market is joining forces with individuals and organizations with proven industry experience, established local infrastructure and exceptional business acumen in the country where they operate," said Lee Vala, Quiznos International Chief Development Officer. "FOODCO Inc. has a clear understanding of local consumer trends and preferences, and we are excited to introduce Quiznos and its chef-inspired menu to new guests in Kuwait."
Quiznos and FOODCO Inc. conducted extensive local market research to determine those factors most important to lunchtime consumers in Kuwait. Among the considerations most important to customers were dining atmosphere and ambiance, convenient online ordering and delivery, and menu variety, including light and healthy options.
"In Kuwait, people lunch for pleasure. Guests want to sit in a clean and comfortable atmosphere with a pleasing ambiance. They want the option to have lunch delivered to their home or office. Quiznos offers all of this and a clearly defined methodology for positioning the Quiznos brand in Kuwait for success," said Mr. Hussain Al Saeed, Managing Director, FOODCO Inc. "We wanted to be associated with a well-known and respected brand that offers a great product and healthier options. I've always been a fan of Quiznos sandwiches, salads and soups, and Quiznos is exactly the company we've been looking for."
As part of the company's unique executive training program, Mr. Al Saeed and FOODCO Inc. executives met with the Quiznos executive team for in-depth, one-on-one instruction.
"We have a long history of success in Kuwait and understand the importance of proper training and support from our franchise partners," said Mr. Al Saeed. "The approach Quiznos takes to international expansion is unmatched. From the information and instruction we received from Quiznos to the relationships we've built with senior Quiznos executives, we have established a mutual commitment to seeing Quiznos succeed in Kuwait."
Over the next two years, Quiznos plans to grow the brand's international footprint to more than 40 countries and territories, with target markets in Central and South America, Europe, the Middle East and Southeast Asia. With a global rise in entrepreneurialism and many of the costs of entry at or near historic lows, Quiznos international expansion is designed to meet growing interest and demand from prospective franchisees in both developed and emerging markets.
Now in its 30th year, Denver-based Quiznos is a national chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast-food restaurants. Using premium ingredients, Quiznos nearly 4,000 restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads.
CNN Money ranked toasty sub pioneer Quiznos as the No. 2 most popular franchise of the past decade in 2010. In 2009, Quiznos Toasty Torpedoes® earned a spot as one of the top 10 new product introductions from the Most Memorable New Product Launch Survey. Also in 2009, QSR Magazine ranked Quiznos No. 19 overall in its Top 50 Chains in system-wide sales. In October 2007, Quiznos was recognized for leading the QSR industry in wait time performance by the Mystery Shopping Providers Association's (MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of its direct competitors. For further information, please visit www.quiznos.com.
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