Spicy Pickle Franchising Announces Senior Executive Appointments

DENVER, CO -(Marketwire - November 3, 2010) - Spicy Pickle Franchising, Inc. (OTCBB: SPKL) today announced the appointment of a new Chief Financial Officer and the addition of a Chief Marketing Officer who begins as a consultant.

Clint Woodruff, a certified public accountant, has joined the company as its Chief Financial Officer. He has more than 14 years experience in corporate accounting from Senior Accountant to Vice President of Finance and Controller. He has in-depth experience in restaurant and franchise operations, the company noted, including from 2000 to 2007 at Champps Entertainment, a publicly owned restaurant company.

The company also reported it has entered into a consulting relationship with Rob Elliot for him to perform as Spicy Pickle's Chief Marketing Officer. It is the company's intent that Rob will become its full time CMO as soon as operational cash flow permits. Since 2004, Mr. Elliot has been President of Elliot Adworks, a full service advertising agency in Waterford, Michigan. Prior to that, he was Vice President of Marketing for several nationally recognized brands.

In making the announcement, Chief Executive Officer Mark Laramie said, "I have the utmost confidence in these executives based upon their previous accomplishments and demonstrated performance in our industry. They will add considerable depth to our management team and help to position our brands for accelerated growth. Their expertise, enthusiasm and professionalism are a perfect complement to our already strong management team."

"Spicy Pickle Franchising is in the midst of an ambitious revamp and it is good to have people who have 'done it before'. We believe the company will greatly benefit from professional, creative, but also detailed, individuals who share our new vision," he added.

ABOUT SPICY PICKLE® AND BG URBAN CAFÉ™ BRANDS:

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads baked fresh daily, along with a wide choice of eight cheeses, 22 toppings, and 14 proprietary spreads to create healthy, delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle restaurants offer menu items that are far beyond traditional fast food without the price points of casual dining. The hallmark of a Spicy Pickle restaurant is quality food and great service in an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants in 10 states. A Spicy Pickle Franchising subsidiary owns and operates as franchisor of the BG Urban Café brand in the metropolitan Vancouver, Canada area. BG Urban Café locations serve coffee, pastries, breakfast items, lunch, dinner and a wide variety of desserts. Visit our website at www.spicypickle.com.

FORWARD-LOOKING STATEMENTS:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

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