Jamba Juice Franchise and Sundia Corporation Announce Licensing Agreement

Jamba and Sundia to Launch a Proprietary Line of Ready-to-Eat, Boosted Fruit Cups

EMERYVILLE, Calif. (BUSINESS WIRE) -- Jamba Juice Company (NASDAQ: JMBA), a highly recognized, healthy active lifestyle brand, and Sundia Corporation, the nation's fastest growing produce brand, today announced an exclusive licensing agreement to develop and launch an innovative new line of proprietary Jamba-branded fruit cups. The two companies will leverage current health and wellness trends to create a line of great-tasting, better-for-you, nutritionally-boosted fruit cups that can be eaten as a convenient snack or as a supplement to any meal. The product line is expected to launch in grocery, convenience, and other retail outlets in early 2011.

"Our goal is to develop differentiated and innovative Jamba-branded products that make it convenient and easy for health-conscious consumers to lead healthier and more active lives," said Julie Washington, vice president and general manager, Consumer Products, Jamba Juice Company. "This latest offering created with Sundia leverages our respective product innovation expertise in fruit and wellness supplements to create a proprietary line of wholesome and delicious, fruit-based snacks that are functionally differentiated from other offerings."

The new good-for-you fruit cups come in three tasty and fun flavors - Ruby Red Grapefruit, Peach, and Pineapple - and provide the added benefit of a supplemental boost containing antioxidants for cell health, calcium for strong bones, and B-vitamins for energy. Offered in a convenient, on-the-go package, the fruit cups provide a quick and easy way for kids and adults alike to eat more fruit.

"Sundia is well-known for its ready-to-eat fruit and fresh produce products and Jamba is at the forefront of developing outstanding fruit-forward products designed to make living healthier easy and enjoyable," said, Dan Hoskins, chief operating officer and founder, Sundia Corporation. "This new and unique product offering, made with real, whole fruit - no high fructose corn syrup, and no artificial flavors or colors - offers consumers an easier way to get a full offering of naturally wholesome fruit that is boosted for even more functional benefits."

In addition to Jamba Juice retail stores, Jamba Juice Company offers a broad range of Jamba-branded consumer products through various strategic licensing alliances. The Jamba licensing platform extends the brand's healthy, active lifestyle positioning to reach a greater number of consumers in new retail channels. The Company's growing portfolio of better-for-you beverage, food, snack, and lifestyle products are available in select grocery, mass merchant, club, convenience, and other retail outlets.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of July 13, 2010, Jamba Juice had 743 locations consisting of 432 company-owned and operated stores and 311 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

About Sundia Corporation

Founded in 2005, Sundia Corporation is the fastest growing produce brand in North America. With a goal to promote increased consumption of fruit, the Company markets Sundia Fresh Watermelon, Sundia Watermelon Concentrate (patent no. 6589581), True Fruit (TM) line of ready-to-eat fruit, and other fresh produce in grocery stores nationwide. For more information about Sundia, visit www.sundiafruit.com.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as "outlook," "believes," "expects," "appears," "may," "will," "should," "anticipates," or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE: Jamba Juice Company

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