Spicy Pickle Franchising Appoints New Head of Canadian Operations
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Spicy Pickle Franchising Appoints New Head of Canadian Operations

Opens First Redesigned BG Urban Cafe in Vancouver

DENVER, CO -(Marketwire - November 11, 2010) - Spicy Pickle Franchising, Inc. (OTCBB: SPKL) today announced it has appointed Jeffery Branton Vice President and General Manager of its Canadian operations to specifically oversee the operations, growth and development of its BG Urban Café™ franchise restaurants. The company also reported it has completed rebranding the first of its cafés from a Bread Garden location into a BG Urban Café location, which is the new brand and name for the redesigned chain.

Mark Laramie, Spicy Pickle CEO, said, "It is a pleasure to reunite with another solid executive who has been a part of our successful team before in other companies. We know what Jeff can do and we are excited to get him started to revitalize our Canadian brand. He has been a strategic and innovative team leader and directed successful franchise operations of high growth, leading brands."

Regarding the brand's reimaging, Jeff Branton noted, "This is not just a cosmetic makeover. We have a new menu, new suppliers, new décor, and a stronger franchise operation including improved staffing. I have been working in Canada for the past eight years, so I have become familiar with what is necessary to excel in this environment. We have a very good base here from which to continue to grow. So far, the rebranded restaurant has been operating under its new format for about three weeks now and customer reactions have been very positive."

On October 21, the company reported it reached an agreement with Premium Brands Operating Limited Partnership, owner of the Bread Garden trademarks, to permit Spicy Pickle's Canadian subsidiary to reimage the Canadian franchised bakery cafés into its new, wholly owned brand, BG Urban Cafés. The company said at that time that upon completion of the re-imaging into BG Urban Cafés it would have full and independent brand rights and revenue streams for all future and existing locations and channel development. The company added today that when all the rebranding is completed next year there should be 19 BG Urban Café locations.


Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads baked fresh daily, along with a wide choice of eight cheeses, 22 toppings, and 14 proprietary spreads to create healthy, delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle restaurants offer menu items that are far beyond traditional fast food without the price points of casual dining. The hallmark of a Spicy Pickle restaurant is great food and quality service in an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants in 10 states. A Spicy Pickle Franchising subsidiary owns and operates as franchisor of the BG Urban Café brand in the metropolitan Vancouver, Canada area. BG Urban Café locations serve coffee, pastries, breakfast items, lunch, dinner and a wide variety of desserts. Visit our website at www.spicypickle.com.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.



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