Will Ferrell's Wintery Design Heats Up The Next 7-Eleven(R) 'Coffee Cup With A Cause' Campaign Benefiting Cancer for College

Proceeds from Ferrell's 'Coffee Cup With A Cause' to Provide Scholarships for Cancer Survivors

DALLAS, Nov. 15, 2010 // PRNewswire // -- Actor Will Ferrell is warming up the winter season with his 'Coffee Cup With A Cause' cup as the fifth celebrity-designer in 7-Eleven, Inc.'s cause-marketing campaign. Ferrell's frosty 'Coffee Cup With A Cause' will benefit Cancer for College, a California-based charity providing support and inspiration to cancer survivors through academic scholarships.

Fans can come in from the cold at participating 7-Eleven® stores across the U.S. to purchase his snowman cup, on sale from Nov.15 through Jan. 3 or while supplies last.

7-Eleven guarantees a $250,000 minimum donation to Cancer for College, but the support could increase depending on the number of cups sold. Consumers can increase the contribution by purchasing Will's limited-edition cup.

To commemorate the launch of Ferrell's designed 'Coffee Cup With A Cause', the celebrity will bring snow to Los Angeles today outside a 7-Eleven store in the City of Angels. With any luck, the funny-man will replicate the snowman stamping his personalized cup.

"I hate cancer, but love college," Will said. "My 'Coffee Cup With A Cause' not only let me flex my extensive artistic abilities (yes, I drew that snowman all by myself), but it also gave me the opportunity to support my favorite charity, Cancer for College, a cause I truly believe in. It's a great cup for even a greater cause."

Cancer for College has been inspiring and empowering survivors through college scholarships since its inception in 1993. The non-profit organization has granted over $1 million in scholarships to more than 800 cancer survivors and amputees.

"'Coffee Cup With A Cause' allows our customers an opportunity to directly support a cause that can affect so many lives.," says Rita Bargerhuff, 7-Eleven's vice president and chief marketing officer. "For merely the cost of a cup of coffee, consumers can contribute to the Cancer for College program and ensure that more young people who have had cancer can get a college education. "

Ferrell's personally designed cup can be filled with any 7-Eleven hot beverage and customized with an assortment of creams, syrups and spices at no extra charge. The cup follows Nicole Richie and Benji and Joel Madden's Richie-Madden Children's Foundation, Jennifer Hudson's Boys and Girls Clubs of America, John Cena's Make-A-Wish Foundation and Snoop Dogg's Snoop Youth Football League limited-edition cups.

For more information about this program, visit: www.cupwithacause.com, www.facebook.com/7Eleven and www.twitter.com/7Eleven.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,300 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 39,000 stores in 16 countries. During 2009, 7-Eleven stores worldwide generated total sales of more than $58.9 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #3 spot on Entrepreneur magazine's Franchise 500 list for 2009, #3 in Forbes magazine's Top 20 Franchises to Start, #3 among Top 100 Global Franchises by Franchise Direct, #3 in Store Growth by Convenience Store News, #2 in Franchise Times Top 200 Franchise Companies and #29 among Top 100 Chains in Food Service. In addition, Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven recently was selected by three diversity publications as a company offering the best career and franchisee opportunities. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions and its Business Conversion Program. In addition, the company received the 2009 Shopper-Centric Marketing Innovation from Symphony IRI and the 2010 Retailer of the Year award from PL Buyer because of the company's private-label brand program. Find out more online at www.7-Eleven.com.

About Cancer for College

Cancer for College was formed in 1993 by two-time cancer survivor and double-amputee Craig Pollard. Cancer for College was created to provide hope and inspiration by providing college scholarships to cancer survivors. Since its inception, Cancer for College has granted over $1 million in college scholarships to more than 800 cancer survivors. For more information visit www.cancerforcollege.org.

SOURCE 7-Eleven, Inc.

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