Gold's Gym Partners With Shape.com To Cook Up A Full Plate Of Post-thanksgiving Workouts
Fitness Leaders Team Up To Promote Free Post Thanksgiving Gym Workouts and Exclusive Exercise Routines Inspired by Popular Turkey Day Dishes
November 17, 2010 // Franchising.com // Dallas, TX – Mashed potatoes? Turkey? Stuffing? Green Bean Casserole? We've got a workout for that.
Thanksgiving is almost here and that means it's time to enjoy the traditional turkey day feast….all 3,000 calories of it according to leading nutritional experts. This holiday season, Gold's Gym and Shape magazine are encouraging all Americans to enjoy every last bite …and then indulge in a full plate of exclusive workout routines designed to burn off every last calorie.
The two leading health and fitness organizations have teamed up for the "Trim The Fat" campaign, aimed at helping consumers battle the holiday bulge. Consumers can visit www.goldsgym.com to download six energetic workouts designed by celebrity trainers that will help them burn off each item on their plate and tone up different areas of their body. In addition, www.shape.com will be hosting video demonstrations of the workouts. The "Trim The Fat" menu includes:
- THE TURKEY WORKOUT - Get your chest and wings-ahem, shoulders-in shape.
- MASHED POTATOES WORKOUT - Keep your rear from looking like mashed potatoes by working your glutes and upper legs.
- CRANBERRY JELLY WORKOUT - Fight off cranberry jelly belly with extra abdominal exercises.
- STUFFING WORKOUT - Don't let stuffing come "back" to haunt you. Work out your upper and lower back with this workout.
- GREEN BEAN CASSEROLE WORKOUT - Prepare to scoop up a nice serving of casserole by getting in a tough arm workout.
- SLICE OF PUMPKIN PIE WORKOUT - Get cut like pie with these all-over body moves.
As an added bonus. Gold's Gym is opening its doors to the public for free workouts on "Black Friday," November 26th. Gold's Gym has officially renamed Black Friday, "Trim the Fat Friday."
"After the Thanksgiving feast it's easy to feel sluggish and maybe a little guilty. We're saying it's okay to indulge on this special day and giving everyone some fun options to work it all off, said Lisa Zoellner, Chief Marketing Office for Gold's Gym International. "With Trim the Fat Friday, Gold's Gym and Shape.com are providing consumers specific workouts along with instructional videos and free access to more than 500 Gold's Gyms nationwide to win the holiday battle of the bulge"
"Research shows that people, on average, gain about one pound that they don't lose every holiday season," says Sharon Liao, Shape's senior health editor. "Over time, that weight creep adds up. That's why it's so important to make exercise a priority. Even if you're pressed for time during the busy holiday season, Gold's Gym and Shape.com's Trim the Fat Friday campaign lets you sneak in a quick workout at the gym or at home."
Consumers are welcome to show up at any participating Gold's Gym on Friday, November 26th to take advantage of their free Trim the Fat Friday free workout. (Limit one workout per customer, must be local resident with identification.) For additional information on the Trim the Fat Friday menu of workouts, everyone is encouraged to check out www.goldsgym.com/ttf or www.shape.com.
About Gold's Gym
Established in Venice, Calif. in 1965, Gold's Gym is the largest co-ed gym chain in the world with more than 700 locations in 42 states and 30 countries. Gold's Gym offers state of the art exercise equipment and industry leading fitness programs, including group exercise, personal training, cardiovascular equipment, group cycling, Pilates, yoga and Cardio Cinema. With nearly 3.5 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness.