HENDERSON, Nev., Nov. 22, 2010 // PRNewswire // -- Healthy Fast Food, Inc. (OTC Bulletin Board: HFFI), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, today announced that franchisee River Jordan, Inc. has secured a store lease in Marietta, Georgia where it will debut metro Atlanta's first U-SWIRL self-serve frozen yogurt cafe on or about Valentine's Day in 2011.
Located at 2595 Sandy Plains Road in the Shops at Village Green at the corner of Sandy Plains and Piedmont Road, the new 2500 square foot U-SWIRL cafe will front Sprayberry High School and be situated between Metanoya Cafe and Quiznos Subs. Darrell Jenkins, President of River Jordan, Inc., stated, "We believe we have found the ideal community-centric location for our first U-SWIRL cafe. We're located near a major office park, across the street from a high school with over 1700 students and within a densely populated residential area. It doesn't get much better than that."
Upon completion of construction, which is scheduled to commence immediately, the U-SWIRL cafe will feature a rotational selection of 20 popular, non-fat, no-sugar-added and tart frozen yogurt flavors and up to 70 delicious toppings. In addition, the cafe will offer guests a relaxing, comfortable place to hang-out or host parties and other large gatherings, and where they can enjoy free amenities, including three large, high definition, flat screen televisions and Wi-Fi.
Healthy Fast Food currently has signed two franchise agreements (Reno, NV and Marietta, GA) and five area development agreements (Monmouth County, NJ; Phoenix, AZ; Tucson, AZ; Boise, ID and Salt Lake City, UT) which represent a total of 34 new U-SWIRL franchise cafes that will be opened over the next three to five years. Of those, the signing of the Marietta lease represents the 14th U-SWIRL cafe that is either currently in operation or under construction.
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food, Inc., and is launching a national chain of self-serve frozen yogurt cafes called U-SWIRL Frozen Yogurt®. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional, no sugar-added options, and up to 70 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size. A healthier alternative to a coffee shop hang out, locations are furnished with couches and tables, and patio seating. In addition to its development of Company–owned cafes, U-SWIRL International has also launched its franchise program to roll out the concept nationwide in those states in which the Company is qualified to offer franchises.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In September 2008, the Company and its wholly-owned subsidiary, U-SWIRL International, Inc., acquired the worldwide rights to the U-SWIRL Frozen Yogurt system. Sole ownership of the system was transferred to U-SWIRL International, Inc., and it has been executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt cafes. For more information, please visit www.U-SWIRL.com. You can also follow the Company on Facebook (U-SWIRL Frozen Yogurt) and on Twitter (U_SWIRL).
This press release contains forward-looking statements regarding the timing and financial impact of Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2009. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason.
SOURCE Healthy Fast Food, Inc.