EMERYVILLE, Calif., Dec 06, 2010 (BUSINESS WIRE) -- Jamba Juice Company (NASDAQ: JMBA), a highly recognized, healthy active lifestyle brand, announced today the launch of Whirl'ns(TM) Frozen Yogurt, a line of frozen yogurt treats featuring signature flavors found only at Jamba Juice. The line will be available in 22 select Northern California locations starting today.
"This newest and very significant addition to our menu provides a treat option for customers seeking a late afternoon or evening indulgence that is refreshingly different and great tasting," said Susan Shields, chief marketing officer, Jamba Juice Company. "The product line is an excellent fit with the Jamba brand --each signature frozen yogurt offering is made-to-order with simple, straightforward ingredients that are nutritious and help to support a healthy and active lifestyle."
Jamba Juice leveraged their product innovation and blending expertise to create a product platform that provides a meaningful point of difference to customers within the growing premium segment of the frozen yogurt category.
"The addition of Whirl'ns Frozen Yogurt to our menu is anticipated to provide significant impact on our evening daypart sales," said James D. White chairman, president, and CEO, Jamba Juice Company. "This introduction is part of our overall strategy to introduce differentiated and proprietary new products to meet different usage occasions as we evolve to become a leading health and wellness brand."
Jamba Juice has had a longtime commitment to bringing high quality, better-for-you products to fans on-the-go while promoting a healthy, active lifestyle. Jamba Juice offers customers a variety of delicious products, providing kids and adults alike, better-for-you menu options that don't sacrifice on taste. This latest announcement of Whirl'ns Frozen Yogurt represents a continuation of Jamba's transformation into a leading specialty food and beverage destination and further reinforces Jamba Juice's position as a healthy, active lifestyle brand.
Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of October 5, 2010, Jamba Juice had 742 locations consisting of 364 company-owned and operated stores and 378 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).
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SOURCE: Jamba Juice Company