Jamba Juice Introduces Whirl'ns(TM), A Signature Line of Frozen Yogurt

Jamba Expands Menu with Innovative, Nutritious Treat Offering

EMERYVILLE, Calif., Dec 06, 2010 (BUSINESS WIRE) -- Jamba Juice Company (NASDAQ: JMBA), a highly recognized, healthy active lifestyle brand, announced today the launch of Whirl'ns(TM) Frozen Yogurt, a line of frozen yogurt treats featuring signature flavors found only at Jamba Juice. The line will be available in 22 select Northern California locations starting today.

"This newest and very significant addition to our menu provides a treat option for customers seeking a late afternoon or evening indulgence that is refreshingly different and great tasting," said Susan Shields, chief marketing officer, Jamba Juice Company. "The product line is an excellent fit with the Jamba brand --each signature frozen yogurt offering is made-to-order with simple, straightforward ingredients that are nutritious and help to support a healthy and active lifestyle."

Jamba Juice leveraged their product innovation and blending expertise to create a product platform that provides a meaningful point of difference to customers within the growing premium segment of the frozen yogurt category.

"The addition of Whirl'ns Frozen Yogurt to our menu is anticipated to provide significant impact on our evening daypart sales," said James D. White chairman, president, and CEO, Jamba Juice Company. "This introduction is part of our overall strategy to introduce differentiated and proprietary new products to meet different usage occasions as we evolve to become a leading health and wellness brand."

Jamba Juice has had a longtime commitment to bringing high quality, better-for-you products to fans on-the-go while promoting a healthy, active lifestyle. Jamba Juice offers customers a variety of delicious products, providing kids and adults alike, better-for-you menu options that don't sacrifice on taste. This latest announcement of Whirl'ns Frozen Yogurt represents a continuation of Jamba's transformation into a leading specialty food and beverage destination and further reinforces Jamba Juice's position as a healthy, active lifestyle brand.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of October 5, 2010, Jamba Juice had 742 locations consisting of 364 company-owned and operated stores and 378 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, the possibility that the parties may not reach agreement with respect to the final terms of a definitive agreement relating the proposed arrangements described above as well as the other factors discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE: Jamba Juice Company

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