Elevation Burger Raises The With Coca-cola Freestyle Machine

December 08, 2010 // Franchising.com // (Falls Church, Va.) — Elevation Burger, known for its organic, grass-fed burgers and recognized as one of the most innovative burger chains in the country, recently debuted the Coca-Cola Freestyle machine in its Falls Church, Va. location. The machine displays the latest technology from Coca-Cola—dispensing 106 sparkling and still beverage brands from a single freestanding unit.

In addition to its organic beverage options, Elevation Burger chose the Coca-Cola Freestyle machine as a way to satisfy all guests and offer a larger range of choices. Options include regular and low-calorie sparkling beverages, flavored waters, sports drinks, lemonades and Coca-Cola sodas. Guests can serve themselves via an interactive touch-screen on the front of the fountain.

"The Freestyle unit offers a wide array of healthier options, which include more than 50 low-calorie products, 60 non-carbonated drinks and 70 non-caffeinated options. The Freestyle unit puts more dietary control into the hands of our guests," said Elevation Burger's founder and CEO, Hans Hess.

Elevation Burger serves only 100 percent USDA-certified organic, 100 percent grass-fed, 100 percent free-range beef burgers freshly ground on-premises and fresh-cut fries cooked in heart-healthy 100 percent olive oil. To complete the meal and satisfy everyone's sweet tooth they offer fresh baked cookies and critically acclaimed hand-scooped milk shakes. Elevation Burger's warm and welcoming restaurants are also environmentally friendly, utilizing renewable, non-polluting materials and surfaces including bamboo flooring, compressed sorghum tabletops and low - or no- VOC paints and sealants.

With AOL Small Business calling Elevation Burger the "Next Big Chain," and the Food Channel dubbing it one of the "up and comers" in the emerging "better burger" category, the innovative concept is rapidly expanding. The 10-unit-chain has franchise commitments to open over 60 locations in existing markets as well as Dallas, metropolitan New York and metropolitan Washington, D.C. Projections call for over 25 restaurants operating by the end of 2011 with the goal of 100 nationwide within the next few years.

As the nation's first organic hamburger restaurant, Elevation Burger plans to stay ahead of the curve with innovative menu items and practices.

"We're always trying to provide our guests with the highest quality and best tasting products in new and original ways. The Coca-Cola Freestyle machine is just one of the many implementations to revolutionize our guests' dining experience at Elevation Burger," said Hess. "The Freestyle is a great step forward—giving our guests additional healthy options at the soda fountain."

About Elevation Burger

The idea for Elevation Burger was conceived by Hans Hess in 2002. The first Elevation Burger opened in Falls Church, Virginia in September 2005 and quickly gained national acclaim. Driven by their passion to bring organic, sustainable and fresh food to a national audience, Hans and his wife, April, created Elevation Franchise Ventures, LLC, which began franchising Elevation Burger restaurants in 2008.There are currently Elevation Burger locations in: Falls Church and Arlington, Va.; National Harbor and Potomac, Md.; Montclair, N.J.; Wynnewood and Collegeville, Pa.; Coral Springs, Fla.; and Austin, Texas. All are franchised locations except the Elevation Burgers in Falls Church and Potomac. The franchise expects to open locations in Dallas and metropolitan New York by the end of 2010.

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, POWERADE®, Minute Maid® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.

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