Men in Kilts' Bold Brand Generates a Viral Buzz and Elicits Interest in Franchise Business
VANCOUVER, BRITISH COLUMBIA --(Marketwire - Dec. 13, 2010) - A new franchise based business is breathing fresh air into the often stagnant world of North American franchising. Men In Kilts, a window cleaning, pressure washing and gutter cleaning company, is shaking up the franchise landscape with their bold brand and viral approach to marketing.
Rather than going through the usual motions of traditional marketing, the company is leveraging their signature kilts to promote the eye-catching brand virally. From their famed roadside jigs to attention-grabbing shopping centre strolls, the kilted servicemen evoke interest and excitement from onlookers.
The theory behind the eye-catching kilt? The kilt is memorable, recognizable and worn by top-notch brand ambassadors - the employees themselves.
According to CEO and franchising professional, Tressa Wood (Wood is credited with helping propel 1-800-GOT-JUNK? from pulling in $15 million to over $130 million in revenue), it is this differential approach that is garnering Men In Kilts such phenomenal interest in the brand and the business model.
To Wood, "Nowadays, we are so inundated with marketing and advertising that in order get our attention it is critical to be bold and think outside the box. Having an eye-catching brand takes the complexity out of marketing and generates organic interest and excitement."
Men In Kilts currently operates two franchises in BC and is expanding across Canada and into the US in 2011.