Cinnabon Raises $50,000 to Send Holiday Care Packages to Troops

"Hugs from Home" Campaign Supports Operation Gratitude

ATLANTA, GA --(Marketwire - December 14, 2010) - Throughout the month of October, Cinnabon executed a fund-raising campaign to send "Hugs from Home" to the brave men and women who protect this country.

For every dollar contribution to the "Hugs from Home" campaign, Cinnabon guests received a dollar "Cinnabuck" valid on their next visit. Guests also used the Twitter hashtag #cinnabonsaysthx to send tweets for troops. For every tweet, Cinnabon chipped in 10 cents to Operation Gratitude, for a maximum donation of $10,000. The result was a $50,000 donation to Operation Gratitude, an organization that sends care packages and hand-written letters to troops overseas.

"Operation Gratitude care packages are an expression of enormous respect and appreciation for those who voluntarily put themselves in harm's way to protect our freedom," said Carolyn Blashek, founder of Operation Gratitude. "The donation from Cinnabon will enable us to send more than 3,300 care packages this month."

Cinnabon teamed up with Operation Gratitude to send care packages that included Kellogg's® Cinnabon snack bars, Cinnabon Cream of Wheat™ from B&G Foods®, Cinnabon kettle roasted nuts from Mellace Family Brands® and Cinnabon candy canes from Spangler Candy®.

"We wanted to show our gratitude for the soldiers who serve and protect this country, so raising funds for a cause like Operation Gratitude and sweetening their care packages with Cinnabon treats was the least we could do this holiday season," said Kat Cole, Cinnabon COO. "Our franchise partners, bakery managers and crew members did an exceptional job of keeping the initiative top-of-mind with each guest interaction, and everyone showed their support. Serving others is what we do for a living, and having the opportunity to serve those who do so much for us is an honor."

For more information about the Hugs from Home promotion or to learn more about Operation Gratitude, please visit www.cinnabon.com or www.OperationGratitude.com.

About Cinnabon, Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls and cupcakes, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 770 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Visit www.cinnabon.com for more information, follow us on Twitter @CinnabonInc or become a Facebook fan at http://www.facebook.com/Cinnabon. =

About Operation Gratitude

California-based Operation Gratitude is a 501(c)(3) non-profit, volunteer-based organization that annually sends 100,000+ care packages of snacks, entertainment items and personal letters of appreciation addressed to individually named U.S. Service Members deployed in hostile regions such as Iraq and Afghanistan, and on military ships at sea. Since its inception in March 2003, Operation Gratitude has shipped more than 600,000 packages to American military deployed overseas. Visit www.OperationGratitude.com for more information, follow us on Twitter @OpGratitude or become a Facebook fan at http://www.facebook.com/OperationGratitude.

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