A Treat for Travelers - Jamba Juice Celebrates Opening of New Location in Oakland International Airport

Company Announces Continuing Progress in Expansion of Non-Traditional Formats

EMERYVILLE, Calif., Dec 20, 2010 (BUSINESS WIRE) -- Jamba Juice Company (NASDAQ: JMBA), a highly recognized healthy, active lifestyle brand, announced today the opening of its Oakland International Airport outlet in Terminal Two, representing the fourth airport location to open in 2010 and its 12th domestic airport location to open since Jamba's expansion into more non-traditional venues.

In addition to the new Oakland airport location, Jamba Juice recently launched its first location in San Jose International Airport and third location in Newark International Airport, and will open soon in the Philadelphia International Airport, bringing Jamba's total to 13 airport sites. The initiative builds upon Jamba's success in launching its flexible franchise formats in travel hubs, grocery outlets, malls, and on college and universities nationwide.

"We are pleased that we are able to bring Jamba's great tasting, better-for-you specialty beverage and food options to our fans when they are on the go, ," said James D. White chairman, president, and CEO, Jamba Juice Company. "As we continue to grow our franchise locations, non-traditional outlets play a key role in extending our reach and making Jamba more convenient."

With a short installation time and affordable building cost, Jamba's modular units are specifically designed with eye-catching branding and streamlined operational flow to address high-traffic venues.

Jamba Juice is currently open in the following airport terminals and transportation hubs:

  • Charlotte Airport, The Atrium
  • Chicago O'Hare International Airport, Terminal 1
  • Denver International Airport, Terminal 2
  • Houston Bush International Airport, Terminal E
  • JFK International Airport, The New Jet Blue Terminal
  • Newark International Airport #1, Terminal A
  • Newark International Airport #2, Terminal A
  • Newark International Airport #3, Terminal C
  • Oakland International Airport, Terminal 2
  • Philadelphia International Airport (Coming January 2011)
  • Portland Airport
  • San Diego International Airport, Terminal 2
  • San Jose International Airport, Terminal B
  • Penn Station, New York City
  • Port Authority New York
  • Union Station Chicago

The Company plans on developing 50 to 70 traditional and non-traditional locations in 2011. Jamba is currently awarding franchise opportunities in select markets across the country. For more information about joining the Jamba Juice team visit http://www.jambafranchise.com.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you beverage and food offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of October 5, 2010, Jamba Juice had 742 locations consisting of 364 company-owned and operated stores and 378 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, the possibility that the parties may not reach agreement with respect to the final terms of a definitive agreement relating the proposed arrangements described above as well as the other factors discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE: Jamba Juice Company

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