Snap Fitness Raises the Bar With New Personal Wellness Program

December 27, 2010 // // MINNEAPOLIS, Minn. – Continuing to anchor itself atop the $18.5 billion fitness industry, Snap Fitness announces the launch of easyFIT, a personal wellness program that helps users achieve their fitness goals and better results.

Perfect for anyone from novice exercisers looking for direction to regular health enthusiasts seeking extra motivation, easyFIT helps users reach their goals by simply wearing a small monitor on the hip to earn a prescribed number of activity points daily.

"Many people find it difficult to achieve their health and fitness goals because they lack the knowledge, accountability and motivation to stay engaged in physical activity and make appropriate nutrition choices," said Peter Taunton, Founder and CEO of Snap Fitness. "With easyFIT, the visual reminder of daily points drives you to be more active and more accountable to reach your daily goals."

The cornerstone of the easyFIT program is the ability to track daily activity and calorie burn. Starting with a personalized prescription based on ones current status – height, weight, age and gender – easyFIT shows one's activity in points, makes it easy to set and track goals, compares progress over time, and compete with others.

"An outdated pedometer can only count steps, but this sophisticated accelerometer technology tracks your speed, how hard your body is working and how much you are active," Taunton added, positioning easyFIT as one of the most accurate devices for measuring activity.

When connected with, a wellness service that invites users to create their personal fitness page, easyFIT offers more tools to stay motivated and reach goals. Included are online support tools to help users choose goal-based exercise and meal plans, and track their activity. Plus, easyFIT provides ongoing motivation to stay engaged with fitness challenges, reward points that earn discounts and other prizes, and community support through online forums.

"easyFIT has motivated me to be more active and for the first time in a long time, I feel confident about myself," said Melinda, a 36-year-old mother of four, who has been on and off the diet bandwagon for years. "easyFIT keeps me more motivated and consistent, and after using it, I'm not sure what I would do without it." For more information on easyFIT, visit

About Snap Fitness, Inc.

With a focus on providing members with fast, convenient and affordable workouts in clean, comfortable locations that are close to home, Snap Fitness ( is experiencing phenomenal growth with roughly 2,200 locations sold worldwide and some 20-30 new stores added monthly. Founded in 2003 by CEO Peter Taunton, the Chanhassen, Minn.-based franchisor is dedicated to providing members with more value than any other health club. For more information, please visit



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