Richard Haley Helps Young Non Profit Fulfill Its Vision

Coaching for a Cause uses business coaching principles to help charities and non-profits worldwide raise funds.

January 06, 2011 // // When 19-year old cheerleader and coach Petra Johnson decided to change gear to follow her life's passion, she founded Caramel Rock, a non-profit organization, which combined her love of fashion with her drive to make a difference in the lives of young people within her community. Today, almost two years after its inception, the organization is struggling to raise funds in order to meet its growing needs, something Johnson hopes to overcome with the help of business coach Richard Haley and ActionCOACH's annual, global Coaching for a Cause campaign.

Coaching for a Cause is a far-reaching, global pro-bono coaching program that helps non-profits and charities from all walks of life increase their top-level goals and better manage their funds through a simple pledge system. The program is designed to bring the proven and systemized business building methodology ActionCOACH, the world's largest business coaching company, uses to help for-profit business owners to non-profit entities.

Last year was the first time Coaching for a Cause ran and it was incredibly successful as ActionCOACH helped raise almost $3 million world-wide. This year the goal is to have 100 coaches donate at least 10,000 coaching hours to produce $5 million in additional funds for the chosen charities.

With the holiday season fast approaching, Coaching for a Cause is a great way for the ActionCOACH community to give back to those less fortunate.

Richard Haley, who is also on the Europe /Africa Board for Coaching for a Cause, helped Children in Crisis raise £100,000 for the 2009-2010 campaign. This year, he chose Caramel Rock as his pro bono client and aims at helping them reach their goal of 30-35 student enrollments per week.

Through Caramel Rock's many outreach workshops and sessions, Johnson and her team are helping young people who have no hope left in their community or school to gain confidence and become part of creating a useful, commercial product.

"We use fashion as a tool and help our students by offering a variety of three-module classes in printing, designing, sewing, etc. As soon as they complete two modules, our students can begin designing and creating products for our label. The sales proceeds go back into our programs and workshops," Johnson said.

According to Johnson, "Coaching for a Cause will equip me to do much more than I am capable of today. For instance, while we do so many amazing things, our efforts do not bring us the sort of media attention we truly deserve. Richard Haley will be a great resource for me and is helping me tremendously with my public relations skills in a way that I can also pass on this knowledge to my team members."

ActionCOACH is the world's number one business coaching and executive coaching firm, with more than 1,000 offices in 32 countries. To learn more about ActionCOACH and Coaching for a Cause, go to


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